Brand Tone

Youthful & Trendy, Friendly & Approachable, Confident & Empowering, Informal & Relatable

Brand Values

• •Style & Trendiness
• •Quality
• •Affordability
• •Self-Expression & Individuality
• •Customer Engagement

Best Practices

• •Know Your Audience Deeply: Continuously research and understand the language, slang (appropriately), aspirations, and communication style of Filipino teens and young women. Stay updated on their current social media habits.
• •Develop a Tone of Voice Guide: Create a simple document outlining key characteristics of the Just G voice (e.g., youthful, energetic, friendly, slightly playful, confident but not arrogant). Include "do's and don'ts" and examples of good/bad copy.
• •Use Emojis and Hashtags Strategically: Incorporate relevant and popular emojis that resonate with the target audience to add personality. Use a mix of brand-specific hashtags (e.g., #iwearjustg) and trending/general fashion hashtags.
• •Prioritize Authenticity and Relatability: Avoid overly corporate or stiff language. Write as if you're talking to a friend. Share user-generated content and engage genuinely in comments to build community.
• •Maintain Consistency Across All Platforms: While the format might change (e.g., TikTok vs. Email), the core brand voice should remain recognizable. Ensure all marketing materials, from social media posts to website copy and customer service interactions, reflect the same friendly, youthful, and trendy persona.

Social Perception

Positive for Target Demographic, Reliable Local Brand, Fashion-Forward, Accessible

Copy Examples

• •✨ NEW DROP ALERT! ✨ Level up your 'fits with fresh Just G styles that just landed! 🔥 From campus crush looks to weekend vibes, we've got you covered. Tap to shop or find us at your fave mall! #iwearjustg #JustGNewArrivals #PinoyFashion #TeenStyle
• •💖 Treat Yourself! 💖 Your wardrobe called, it wants a Just G refresh! 😉 Score up to 50% OFF on selected faves. Don't walk, RUN to our stores or click the link in bio before it's all gone! #JustGSale #FashionDealsPH #OOTDInspo
• •Show us how you rock your Just G! 💃 Duet this & use #JustGStyleChallenge for a chance to be featured! We're OBSESSED with your creativity! 😍 #fyp #PinoyTikTok #FashionChallenge #GetTheLook
• •Your Style. Your Rules. ✨ Discover the latest trends and express your unique vibe with Just G. Shop now and own your look! #JustGPhilippines #YouthFashion
• •Hey Gorgeous! 👋 Fresh Styles + A Little Treat Inside Just For You! 😉 *(Body Excerpt):* Ready for a style update? Your faves just got a trendy makeover! Peep the new Just G collection and find pieces that scream YOU. Plus, enjoy a special 10% off your next order because you're awesome. ✨