Brand Tone

warm, caring, and personal

Brand Values

• •Supporting Small Australian Businesses
• •Quality and Curation
• •Personalization and Thoughtfulness
• •Promoting Self-Care
• •Customer-Centric Service

Best Practices

• •Always Lead with 'You': Frame your copy around the customer and the gift recipient. Use "Just For You" not just as a name but as a philosophy. Focus on how the gift will make *them* feel.
• •Tell the "Small Business" Story: Whenever featuring a product, mention that it's from a small Australian business. This reinforces your core value and adds a layer of authenticity and community-mindedness that customers appreciate.
• •Use Warm and Emotive Language: Incorporate words like "thoughtfully," "curated with care," "a little box of joy," "spoil," and "pamper." This language builds the caring and personal tone you've established.
• •Highlight the "Why," Not Just the "What": Instead of just listing products, explain the experience they create. It’s not just a candle; it’s a "moment of calm." It's not just chocolate; it’s an "indulgent treat."
• •Maintain a Personal Voice in All Communications: From social media replies to email newsletters, keep the tone friendly, helpful, and personal, as if it's coming from a sister who cares, not a faceless company. Signing off with the founders' names (Danika and Alysha) can further enhance this.

Social Perception

The social perception of Just For You Gift Boxes is overwhelmingly positive. Customers consistently praise the quality of the products and the beautiful presentation. Reviews frequently use words like "beautiful," "perfect," and "amazing." The service is described as efficient, and the ability to customize boxes is a highly valued feature. The support for local Australian businesses is also a point of appreciation among customers. The brand is perceived as a reliable, high-quality, and thoughtful gifting service that delivers a personal and premium experience.

Copy Examples

• •Because ‘me time’ shouldn’t be a luxury, it should be a priority. ✨ Our Pamper Me box is thoughtfully curated with goodies from amazing Australian small businesses to help you (or someone special) unwind and recharge. Who deserves this little box of bliss? Tag them below! #JustForYou #PamperHamper #SupportLocalAU
• •The perfect gift doesn’t exist… oh wait, yes it does. And you can build it.
• •More than a gift. It's a moment. Curated gift boxes featuring the best of Australian small business, delivered right to their door. Create your own or choose a favourite.
• •She’s busy welcoming a new person to the world, so let her know you’re thinking of her. This box isn't just for the baby; it's a bundle of love just for Mum. Featuring a soothing herbal tea, all-natural belly butter, and a sweet treat for those late nights—all sourced from incredible local Aussie brands. Because every new mum deserves a moment of peace.
• •Ditch the generic corporate pens. This year, thank your team with a gift they'll actually love. Our curated boxes are filled with premium products from local Australian businesses, making your team feel valued while you support the community. Modern, thoughtful, and unforgettable.