Brand Tone

Warm, gentle, ethical, and playful. Evokes a sense of nostalgia and childhood innocence, while also emphasizing social responsibility.

Brand Values

• •Fair Trade
• •Sustainability
• •Handmade Quality
• •Childhood Joy
• •Ethical Production

Best Practices

• •Use simple, clear language to convey the handmade and ethical nature of the products.
• •Incorporate keywords related to 'handmade toys,' 'organic cotton,' 'fair trade,' and 'Miffy' naturally within the copy.
• •Highlight the social impact of purchasing Just Dutch products by emphasizing the empowerment of women.
• •Maintain a friendly and approachable tone to connect with parents and gift-givers.
• •Include visually appealing product photography that showcases the craftsmanship and design of the toys.

Social Perception

Just Dutch is perceived as a heartwarming and ethical brand that offers high-quality, handmade toys. Customers view the brand positively due to its commitment to fair trade, organic materials, and the beloved Miffy character. It's seen as a responsible choice for parents and gift-givers who want to support ethical businesses and provide children with safe, comforting toys.

Copy Examples

• •"Bring joy to your little one with our handcrafted Miffy toys, made with love and organic cotton by talented women artisans."
• •"More than just a toy, it's a symbol of hope. Each Just Dutch creation supports fair trade practices and empowers women in need."
• •"Discover the magic of Miffy! Our crochet collection is made with the softest organic cotton, perfect for cuddling and creating cherished memories."
• •"Give a gift that gives back. Just Dutch toys are ethically made and bring smiles to children around the world."
• •"Handmade with heart, our Miffy collection is a timeless treasure that will be loved for generations."