Brand Tone

Trustworthy, Clear, and Empathetic

Brand Values

• •Quality & Durability
• •Readability & Clarity
• •Innovation
• •Accessibility & Inclusivity
• •Customer Focus & Service
• •Heritage & Experience
• •Problem-Solving

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy to understand, avoiding jargon. Focus on the practical benefits of the clocks, especially their readability and ease of use.
• •Emphasize Trust and Heritage: Weave in the brand's long history and commitment to quality and durability to build confidence.
• •Show Empathy and Understanding: When discussing clocks for specific needs (e.g., dementia, visual impairment), use compassionate and respectful language that acknowledges the challenges faced by users and positions the clocks as helpful solutions.
• •Maintain a Professional yet Approachable Voice: The tone should be authoritative and expert, reflecting their manufacturing background, but also warm and accessible, especially given their products often serve vulnerable populations.
• •Focus on Solutions and Benefits: Highlight how Ravencourt Clocks solve problems – whether it's providing a clear timepiece for a large hall, a reminder for daily tasks, or an easy-to-read clock for someone with low vision.

Social Perception

Highly Regarded for Special Needs, Reliable for Institutional Use, Helpful and Supportive, Good Quality

Copy Examples

• •Ravencourt Clocks: Clarity and Reliability for Every Moment. Four decades of precision, designed for you.
• •Support daily routines and reduce anxiety with the Ravencourt Rosebud Reminder Clock. Thoughtfully designed with clear displays and gentle reminders, helping loved ones live more independently.
• •From classrooms to care homes, Ravencourt Clocks has been a trusted name in timekeeping since 1984. We build more than clocks; we build confidence through clarity and enduring quality.
• •Time is precious. That's why our high-visibility and specialist clocks are crafted for ultimate readability and reliability, ensuring everyone can track their day with ease. Discover the Ravencourt difference. #RavencourtClocks #Timekeeping #Accessibility #Quality
• •Equip Your Facility with Ravencourt: The Clear Choice for Reliable Clocks.