Tono de Marca

Playful, Trendy, and Confident

Valores de Marca

• •Individuality and Self-Expression
• •Accessibility
• •Confidence
• •Joy and Fun

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the brand's personality, tone words (e.g., Sassy, Bold, Fun, Witty), approved emojis, and pop culture reference guidelines. This ensures anyone writing for the brand stays consistent.
• •Embrace Playful Product Names: Continue using clever, pop-culture-inspired names for products. This is a powerful and unique brand identifier that reinforces your playful tone.
• •Speak Directly to Your Customer: Use "you" and "your" to make the copy feel personal and conversational. Write as if you're a trusted, fashion-forward friend giving advice.
• •Keep it Energetic and Concise: Use strong verbs and a confident, direct style. Avoid passive language. Keep sentences and paragraphs short, especially for social media, to maintain a high-energy feel.
• •Create a Unique Hashtag: To help differentiate from the music producer and build a community, consistently use a unique brand hashtag like #JustBlazeStyle or #BlazeBoutiqueVibes and encourage customers to use it as well.

Percepción Social

The social perception of Just Blaze Boutique is currently limited, shaped primarily by its self-managed platforms. There's low public visibility with minimal external reviews or mentions. A significant challenge is the potential for confusion due to the shared name with a hip-hop producer, obscuring its digital identity. Despite this, the brand has a small but engaged community on its social media channels.

Ejemplos de Copy

• •Stop the traffic. Break the internet. Do the thing. Our new 'Center of Attention' Jumpsuit just dropped, and it's not here to play games. Ready to own every room you walk into? Tap to shop.
• •Your weekend plans just got a major glow-up ✨ Email Body: Hey, trendsetter! Don't just show up to brunch, make an entrance. Our weekend edit is here with looks that are almost as bold as you are. Get 20% off all dresses and sets, this weekend only. Go on, you deserve it.
• •You asked. We listened. The 'Three's Company' Set that everyone was obsessing over is FINALLY back in stock! This is not a drill. Grab yours before it's gone... again.
• •Life's too short for boring clothes. Shop looks that are as extra as you are. New Arrivals Weekly.
• •On-screen text: "That one outfit that makes you feel invincible." Caption: From coffee run to cocktails, our 'Color Me Bad' Set does it all. We styled it three ways to prove that you can be the main character, every single day. How would you wear it? #JustBlazeStyle #OOTDInspo