Brand Tone

Approachable and Friendly, Authentic and Honest, Confident and Passionate, Community-focused and Inclusive, Conscious and Responsible

Brand Values

• •Quality Craftsmanship
• •Local Manufacturing (Made in USA)
• •Comfort
• •Ethical Production
• •Inclusivity
• •Sustainability (Evolving)
• •Value
• •Family & Community

Best Practices

• •Emphasize "Made in LA" and Craftsmanship: Consistently highlight the local, handcrafted nature of the jeans. Use phrases like "Handcrafted in Los Angeles," "Ethically made in the USA," "Generations of denim expertise."
• •Speak with Authenticity and Warmth: Use welcoming, down-to-earth language. Avoid overly corporate or impersonal jargon. Phrases like "We believe," "Our mission," "We're passionate about" resonate well.
• •Focus on Comfort and Quality: These are key selling points praised by customers. Use descriptive words that evoke comfort (e.g., "soft," "moves with you," "perfect fit") and quality (e.g., "durable," "timeless," "premium").
• •Highlight Ethical Values and Inclusivity: Weave in messages about fair wages, community support, being women-led, and the brand's commitment to inclusivity and evolving sustainability. This appeals to conscious consumers.
• •Maintain a Confident, Positive Voice: Express pride in the product and the brand's values without being arrogant. The tone should be reassuring and build trust with the customer.

Social Perception

High-Quality and Comfortable, Ethical and American-Made, Stylish and Versatile, Trustworthy Family Brand, Good Value for Money, Emerging in Sustainability

Copy Examples

• •Headline: LA-Made Comfort, Crafted to Last. Body: Feel the difference of denim handcrafted with heart in Los Angeles. Our jeans aren't just made; they're built on generations of expertise for a fit that’s as honest and enduring as our commitment to quality. Wear your values, comfortably.
• •Headline: Your Go-To Jeans, Ethically Made in the USA. Body: From timeless washes to the perfect stretch, discover denim that moves with you. At Just Black Denim, we partner with local LA artisans to bring you exceptional quality and a clear conscience. Because good jeans should feel good, inside and out.
• •Headline: Denim That Fits Who You Are. Body: We believe in denim for every woman. That’s why we’re dedicated to inclusive sizing and styles that celebrate you. Handcrafted in LA by a women-led team, our jeans are designed to empower your everyday.
• •Headline: More Than Just Jeans: A Commitment to Community. Body: Every pair of Just Black Denim is a piece of Los Angeles. We proudly support our local, family-run factories and ensure fair wages, bringing you denim that’s woven with integrity and a dedication to our shared community.
• •Headline: Style That Speaks Volumes. Comfort That Whispers. Body: Discover the art of American-made denim. Our thoughtfully designed jeans offer the perfect blend of contemporary style and unparalleled comfort, so you can look and feel your best, effortlessly. Ethically crafted, just for you.