Brand Tone

Personal and Passionate, Artistic and Creative, Friendly and Approachable, Enthusiastic and Genuine

Brand Values

• •Creativity and Originality
• •Quality Craftsmanship
• •Personal Connection
• •Passion for Art
• •Customer Satisfaction

Best Practices

• •Be Authentic: Let Steph's genuine passion for her craft shine through in all communications. Use "I" and share personal anecdotes or inspirations behind creations.
• •Use Enthusiastic & Friendly Language: Employ words that convey excitement, warmth, and approachability (e.g., "love," "excited," "amazing," "thank youuu").
• •Highlight the "Handmade" and "Artistic" Aspects: Emphasize the uniqueness, care, and creativity that goes into each item and pattern.
• •Engage with Your Audience: Respond to comments and messages in a personal and friendly manner, fostering a sense of community, as seen on TikTok.
• •Visual Consistency: Ensure that the language used in descriptions and posts aligns with the visual style of the products – whether it's the cozy feel of crochet or the edgier vibe of some apparel.

Social Perception

A Talented Artist, A Reliable Small Business, Authentic and Relatable

Copy Examples

• •Headline: Unleash Your Inner Artist: Handcrafted with Passion, Just for You. Body: From cozy crochet creations to mind-bending neurographic art, each piece at JustBentSteph is a unique expression of creativity. Discover something that speaks to your soul. #HandmadeWithLove #CreativeJourney
• •Headline: More Than Just Stitches: It's a Piece of My Art. Body: I pour my heart into every crochet pattern and handmade good. When you shop with JustBentSteph, you're not just buying an item, you're taking home a story. What will yours be? #CrochetArt #JustBentStephCreations
• •Headline: Grunge Heart & Crafty Hands. Body: Who says cozy can't be cool? Explore our unique hoodies with an alternative edge, alongside our signature crochet plushies and patterns. Art that's as unique as you are. #AlternativeFashion #HandmadeArt #JustBentSteph
• •Headline: Spark Joy with Handmade. ✨ Body: Looking for a gift that’s truly special or a treat for yourself? My handmade crochet and art pieces are crafted with care and a whole lot of passion. Let's make your world a little more colorful! #SupportSmallArt #UniqueGifts
• •Headline: Join My Creative World! Body: Follow my journey on TikTok & Instagram (@justbent.steph) for behind-the-scenes, new creations, and a peek into the life of an artist. Let's connect and share the love for all things handmade! #ArtistLife #CommunityLove