Brand Tone

Sophisticated, Passionate, Exclusive, and Cultured

Brand Values

• •Artistic Integrity
• •Curation and Expertise
• •Immersive Experience
• •Accessibility and Inclusivity
• •Ethical Production

Best Practices

• •Educate, Don't Just Sell: Frame every piece of copy as an opportunity to educate the audience about the artist, the process, or the concept behind the work. This reinforces the brand's expertise and passion.
• •Maintain a Refined Vocabulary: Use sophisticated and evocative language that reflects the quality and intellectual depth of the art. Avoid overly casual slang or generic marketing phrases.
• •Center the Artist: In all communications, prioritize the artist's story and vision. This demonstrates respect for their work and reinforces the brand's collaborative values.
• •Emphasize Exclusivity and Quality: Consistently use terms like "limited edition," "exclusive," "curated," and "in close collaboration" to highlight the unique and high-quality nature of the offerings.
• •Visual and Textual Harmony: Ensure that the tone of the copy always matches the visual aesthetic. The clean, minimalist, and powerful imagery should be paired with copy that is equally considered and impactful.

Social Perception

The public perception of justbelieveinart.com and Homaar is that of a serious and credible player in the contemporary art world. It is seen as a platform that discovers and promotes talented artists.

Copy Examples

• •Own a piece of the sublime. We are honored to present 'Instant Crush,' a limited edition artwork by Nicolas Momein. Produced in an exclusive run of 69, this piece captures a fleeting moment of beauty. Discover the collection. #Homaar #JustBelieveInArt #LimitedEdition #ContemporaryArt #NicolasMomein
• •Experience art that transcends the ordinary. Join us for the opening of Rafael Carneiro's 'De la Fabrique à l'Atelier,' a journey through 20 years of the artist's career. We believe in creating immersive experiences that connect you with the heart of contemporary art. #HomaarParis #ArtExhibition #RafaelCarneiro #ParisArt
• •Homaar: Where Collectors and Visionaries Meet. Explore our curated collection of limited edition artworks from the most exciting contemporary artists of our time.
• •Dear Art Lover, At Homaar, we are driven by a single belief: the enduring power of art. This month, we are thrilled to share with you our latest collaborations and exclusive insights into the minds of the artists who are shaping the future of the contemporary scene. Welcome to our world.
• •Art to be worn, a story to be told. The Homaar x Marlène Mocquet kimono-painting is more than a garment; it's a canvas of imaginary figures, ethically hand-embroidered. A testament to our belief that art should inhabit every part of our lives. #ArtCollaboration #WearableArt #EthicalArt #MarleneMocquet