Brand Tone

friendly, approachable, and reassuring. Also stylish confidence

Brand Values

• •Comfort
• •Quality
• •Style
• •Customer Satisfaction
• •Value for Money
• •Wearability/Versatility
• •Authenticity/Being Yourself

Best Practices

• •Always Prioritize "Comfort" in Messaging: Ensure the core value of comfort is evident, even when highlighting style or new features. Use words that evoke feelings of ease, support, and relief.
• •Use Approachable and Positive Language: Opt for a friendly, warm, and inviting tone. Avoid overly technical jargon. Focus on the benefits and how the shoes make the customer feel.
• •Incorporate Customer-Centric Language: Speak directly to the customer ("your feet," "your day"). Acknowledge their potential needs and pain points (e.g., tired feet) and position the brand as the solution.
• •Balance Style and Comfort in Descriptions: When describing products, highlight both the aesthetic appeal and the comfort-enhancing features. Showcase how the shoes can fit into various lifestyles and outfits.
• •Maintain Authenticity: Let the genuine passion for creating comfortable, quality footwear shine through. If using slogans like "Just Be You," ensure the overall messaging aligns with empowering customers to feel good and express themselves.

Social Perception

trustworthy brand that delivers on its promise of comfortable and stylish footwear. Seen as a go-to brand for comfortable shoes, with many customers highlighting the relief and satisfaction they experience. The Australian design and heritage are also positively noted. The brand is perceived as offering good quality for the price. Positive experiences with customer service and delivery contribute to a favorable perception.

Copy Examples

• •Step into your day with confidence and blissful comfort. Our latest collection is designed to make your feet happy, no compromises.
• •Why choose between style and comfort when you can have both? Discover Just Bee Comfort – where every step feels as good as it looks.
• •Tired feet? We hear you. Experience the Just Bee Comfort difference with our lovingly crafted shoes, made for all-day wearability.
• •From busy workdays to weekend adventures, our shoes are your perfect companions. Feel the comfort, embrace your style. Just Bee.
• •Life's too short for uncomfortable shoes! Treat your feet to the quality and comfort they deserve. You'll wonder how you ever lived without them.