Brand Tone

Trendy and Fashion-Forward, Approachable and Friendly, Chic and Stylish, Community-Oriented, Enthusiastic

Brand Values

• •Fashion Curation
• •Quality and Style
• •Customer Experience
• •Community Connection
• •Accessibility (in terms of trendiness and some affordability)

Best Practices

• •Stay Current with Trends, but Remain Approachable: Continuously use language that reflects current fashion (e.g., "on-trend," "latest styles," "must-have") but avoid overly exclusive or alienating jargon. Keep it exciting yet welcoming.
• •Emphasize Community Connection: Regularly mention Staten Island, highlight local events, or use language that fosters a sense of belonging for local shoppers. Phrases like "your neighborhood boutique" or "Staten Island's go-to for style" can reinforce this.
• •Showcase Versatility with Enthusiasm: When describing products, convey genuine excitement for how they can fit into various aspects of a customer's life – from "casual everyday" to "cocktail wear." Use vibrant and descriptive adjectives.
• •Maintain a Friendly and Helpful Voice in All Communications: Whether it's an Instagram caption, a Facebook reply, or website FAQ, ensure the tone is consistently helpful, warm, and positive. Address customers personally when possible.
• •Visuals and Text Must Align: Ensure the copy complements the chic, trendy, and visually appealing imagery used on the website and social media. The language should enhance the visual story, conveying the same level of style and quality.

Social Perception

Positively Perceived Locally, Seen as Trendy and Unique, Appreciated for Customer Service, Recognized for Visual Merchandising

Copy Examples

• •Instagram Post (New Arrival - Casual Dress): Weekend vibes loading! ☀️ Slip into this effortlessly chic sundress and own your sunshine. Perfect for brunch with the girls or a stroll through the city. ✨ Tap to shop or visit us in Staten Island – your new favorite outfit is waiting! #JustBBoutiqueNYC #SummerStyle #NewCollection #TrendyThreads #StatenIslandFashion
• •Facebook Ad (Evening Wear Focus): Got a special night coming up? ✨ Let Just B Boutique NYC dress you to impress! From elegant cocktail dresses to show-stopping evening wear, we have the perfect look to make you shine. Visit us and discover your dream outfit! We’re your local spot for all things glamorous. #JustBChic #EveningGlam #NYCFashion #StatenIslandBoutique #SpecialOccasion
• •Website Homepage Banner: Your Style Destination. Just B Boutique NYC: Where trendy meets timeless. Discover curated collections from casual daywear to stunning evening looks. Shop the latest arrivals now!
• •Email Newsletter Snippet (Highlighting Accessories): The finishing touch that makes all the difference! ✨ Explore our new collection of accessories – from statement necklaces to chic handbags, elevate your look instantly. Because at Just B, it’s all about the details. #JustBStyle #AccessoryObsessed #FashionForwardNYC
• •Instagram Story (Interactive Poll): Help us choose our next must-have item! Which style are you loving more for fall? [Image A: Cozy Knit Sweater] vs. [Image B: Edgy Moto Jacket]. Vote now and let us know what you want to see at Just B! 👇 #JustBVibes #FallFashionPreview #ShopLocalSI