Brand Tone

Fun, Flirty, and Approachable

Brand Values

• •Curation and Discovery
• •Community
• •Passion for Romance
• •Modern Sensibility
• •Holistic Experience

Best Practices

• •Stay Fluent in "BookTok" Language: Continue using popular hashtags (#BookTok, #RomanceBooks), referencing common tropes (e.g., fake dating, forced proximity), and engaging with trending audio and video formats. This demonstrates authenticity and keeps the brand relevant.
• •Use a Playful, Teasing Tone: Hint at the steamy content without being overly explicit. Use winky-face emojis, suggestive phrasing ("things get spicy"), and focus on the emotional payoff of the romance to build anticipation.
• •Emphasize the Experience, Not Just the Product: Frame your copy around the feeling the customer will get: a perfect night in, the thrill of a surprise, a new book boyfriend. Highlight the curated pairings (wine, accessories) as part of a complete package.
• •Lean into Community: Write captions that encourage engagement. Ask questions like, "What's your favorite romance trope?" or "Tell us about your latest 5-star read!" This reinforces the brand's value of fostering a community.
• •Be Consistent Across Platforms: While the format may change (a short TikTok vs. a detailed "About Us" page), the core voice—fun, knowledgeable, and passionate about romance—should remain the same to build a strong, recognizable brand identity.

Social Perception

The public perception of Just a Taste Books appears positive, driven by its alignment with the massive #BookTok and #Bookstagram communities. Customers who purchase 'Blind Date with a Book' style products from various sellers often express excitement about the surprise element and the aesthetic presentation. The brand is perceived as being 'in the know,' speaking the language of its audience by referencing popular authors, tropes like 'hockey romance,' and spice levels. This creates a sense of belonging and trust. Their focus on romance, a genre that thrives on community recommendations, positions them as a go-to curator for both new and avid readers within that niche.

Copy Examples

• •Tired of judging a book by its cover? Let us play matchmaker. Your next favorite romance is waiting inside, wrapped and ready for you. Hint: He's a grumpy billionaire, and she's the sunshine he didn't know he needed. 😉 #BlindDateWithABook #GrumpySunshine #BookSurprise
• •POV: You just got our 'Enemies to Lovers' box. We've paired this page-turner with the perfect red wine to sip while they go from heated arguments to heated… well, you know. 🔥 Link in bio! #EnemiesToLovers #SpicyBookTok #BookAndWine
• •Uncork Romance. Discover your next obsession with our curated book boxes, complete with wine pairings and bookish goodies. Your perfect night in is just a click away.
• •Warning: This book might make you believe in love at first sight.
• •Looking for a book you can't put down? Our 'Just a Taste' boxes are curated by spice level, from sweet and light-bodied to full-bodied and extra hot. Find your perfect flavor. 🌶️🍷