Brand Tone

Eclectic, Versatile, Feminine, Elegant, Provocative, Daring, Contemporary, Urban, Approachable, Quality-Focused

Brand Values

• •Quality and Craftsmanship: Strong emphasis on using quality materials, especially leather, and valuing manual, artisanal techniques in production.
• •Versatility and Eclecticism: Designing products that are not limited to a single style, allowing them to be part of diverse profiles and occasions.
• •Feminine Empowerment and Provocative Spirit: Creating for the modern woman who is confident and expresses herself through her style.
• •Trend Awareness with Timeless Appeal: Following current trends while also offering designs that have a classic and elegant base.
• •Customer Focus: Indicated by detailed product descriptions, customer service information, and engagement on social media. They aim to offer a shopping experience in line with their brand values.

Best Practices

• •Embrace "Daring Elegance": Consistently balance terms that evoke sophistication and quality (e.g., "artisan," "premium leather," "elegant," "sophisticated") with words that convey confidence and a modern edge (e.g., "bold," "daring," "provocative," "statement," "unleash," "own").
• •Speak to the "Actual, Cosmopolitan Woman": Address the target audience directly. Use language that resonates with a woman who is current, image-conscious, and values both trends and timeless quality. Highlight versatility for different aspects of her life.
• •Show, Don't Just Tell, Versatility: Instead of just saying the products are versatile, illustrate it. For example, "From boardroom presence to weekend flair, find the Justa Osadia piece that moves with you." This reinforces the "eclectic tone."
• •Highlight Craftsmanship and Quality Subtly: Weave in details about materials (like "100% cow leather") and the care in creation without being overly technical. This supports the value of quality and justifies the "elegant" aspect.
• •Maintain a Confident and Slightly Playful Voice on Social Media, Aligned with "Provocative Spirit": While website copy might be more polished, social media can lean into the "osadia" (daring/audacity). Use engaging questions, calls to action that empower, and a slightly more informal yet still chic tone. Reflect the "provocative spirit" by encouraging self-expression.

Social Perception

Perceived as positive for quality and design. Fashion-forward and trendy. An established Argentinian brand, associated with a modern, elegant, and daring woman. Implies good customer experience.

Copy Examples

• •Headline: Unleash Your Edge. Discover Justa Osadia. Body: For the woman who walks her own path and defines her own style. Our latest collection is here – where daring design meets timeless elegance. Step into your power. #JustaOsadia #ProvocativeSpirit
• •Headline: From Dawn to Dusk, Effortlessly You. Body: Justa Osadia brings you versatile pieces crafted for every moment. Quality leather, contemporary designs, and that touch of audacity that’s unmistakably you. Find your perfect match.
• •Headline: More Than Shoes, It's a Statement. Body: Each Justa Osadia piece is an invitation to be bold, to be elegant, to be unapologetically current. Handcrafted with passion, designed for your unique journey. What will your statement be today?
• •Headline: The Art of Daring. The Soul of Elegance. Body: At Justa Osadia, we blend artisanal craftsmanship with a provocative spirit. Step into a world where quality is paramount and style is an expression. Explore the new arrivals.
• •Headline: Eclectic by Nature, Bold by Choice. Body: Why fit in when you were born to stand out? Justa Osadia celebrates diverse styles for the modern woman. Discover footwear and accessories that speak your language. #BeJustaBeOsada