Brand Tone

humorous, authentic, and passionate

Brand Values

• •Community
• •Authenticity
• •Passion
• •Creativity and Self-Expression

Best Practices

• •Embrace Imperfection: Do not be afraid to show the messy, unpolished side of things. Your audience connects with your authenticity, so lean into it.
• •Use Humor and Self-Deprecation: Keep the tone light and do not take yourselves too seriously. This makes the brand more relatable and approachable.
• •Speak Like a Friend, Not a Salesperson: Write your copy as if you are talking to a buddy in the garage. Use conversational language and avoid corporate jargon.
• •Focus on Shared Experiences: Your content should tap into the universal truths of being a car enthusiast the struggles, the victories, and the inside jokes.
• •Let Your Passion Shine Through: Always let your genuine love for cars come through in your writing. It is the core of your brand and what will continue to attract a loyal community.

Social Perception

Just Another Car Show is perceived as a genuine and relatable voice in the car enthusiast community. They are seen as a welcome departure from the overly polished, commercialized content, appreciated for their down-to-earth approach and accessibility, building a loyal following that values their authenticity and humor.

Copy Examples

• •For a new YouTube video thumbnail/title: Title: We Tried to 'Quickly' Swap the Engine. It Fought Back. Copy (in video description): What was supposed to be a weekend job turned into a week-long battle of busted knuckles, lost bolts, and questionable life choices. But hey, at least we got a good story out of it. Hit play to see the chaos unfold.
• •For an Instagram post promoting new merchandise: Our new hoodies are finally here! They are super comfy and perfect for those late nights in the garage when everything goes wrong. Proven to withstand at least three tool-throwing tantrums. Link in bio to grab yours.
• •For a TikTok video: It is not a project car until it breaks your heart... and your wallet. Tell us we are wrong. #ProjectCarProblems #CarHumor #JACS
• •For a website banner promoting a sale: Your Wallet Deserves a Break. Our Merch is On Sale. Stock up on JACS gear so you can look good while your car is in a million pieces.
• •For a podcast episode description: Ep. 27: The Best and Worst Mods We have Ever Done. This week, we are taking a trip down memory lane to revisit some of our biggest modification triumphs and most epic fails. From genius hacks to 'why did we think that was a good idea?' moments, we are sharing it all. Tune in and learn from our mistakes.