Brand Tone

aspirational yet approachable, sophisticated, and celebratory

Brand Values

• •Quality and Curation
• •Sustainability and Consciousness
• •Supporting Local (Australian Made)
• •Convenience and Mindful Consumption
• •Celebration and Gifting

Best Practices

• •Always connect the product back to its core purpose: convenience, preventing waste, and mindful enjoyment. Start with the problem ("Ever want just one glass?") before presenting the solution.
• •Describe the wine with rich, appealing adjectives. Use words that evoke taste, place, and feeling (e.g., "crisp," "vibrant," "sun-drenched," "velvety").
• •Seamlessly integrate key values into the copy. A sentence can highlight both quality and origin (e.g., "A premium Pinot Noir sourced from the cool-climate Yarra Valley"). Mentioning "vegan," "bottled by solar power," or "Australian owned" reinforces the brand's identity.
• •Position the product as part of a desirable lifestyle. Whether it's for a picnic, a quiet bath, a celebration with friends, or a corporate event, the copy should help the customer visualize themselves enjoying the product in that context.
• •Even when discussing mindful drinking, the tone should be empowering and positive, not restrictive. The language should always feel like an invitation to celebrate, savour, and enjoy a premium experience, however small.

Social Perception

The public perception of Just a Glass Australia is overwhelmingly positive. Customers frequently highlight the convenience of the single-serve format, stating it solves the problem of wine wastage. The quality of the wine itself receives high praise, with reviewers often describing it as "delicious" and "refreshing." The packaging is a significant point of positive feedback; it's often described as "beautiful," "stunning," and a key reason for purchasing the product as a gift. The brand is perceived as premium, thoughtful, and innovative. Its association with sustainability and supporting local producers further enhances its positive image. Mentions in blogs and gift guides position it as a desirable, high-quality Australian brand.

Copy Examples

• •Your perfect picnic companion is here. Our King Valley Pinot Grigio offers a crisp, light-bodied sip of pear and nectarine, all in a beautiful piccolo bottle. No warm wine, no waste, just the perfect pour. #JustaGlass #SipSustainably #PiccoloPerfection
• •Elevate your corporate gifting with a curated taste of premium Victorian wine. Beautifully packaged and consciously crafted, our wine packs say 'thank you' with sophistication and style. Enquire today for bespoke corporate solutions. #CorporateGifting #AustralianWine #SupportLocal
• •Uncork a velvety, earthy red with hints of blueberry and raspberry. With every bottle, you're supporting the conservation of the Helmeted Honeyeater. Great taste that does good. #SipForGood #VeganWine #JustaGlassAustralia
• •You don't need a big occasion to celebrate yourself. Unwind with just a glass of our award-winning Sparkling Brut. Because sometimes, the best moments are the quiet ones. #MindfulDrinking #SelfCare #PremiumWine
• •Ever wanted just one perfect glass of Ros without opening a whole bottle? Just a Glass Australia delivers. Sourced from Victorian vineyards and bottled by solar power, this vegan, low-preservative Ros is your answer to a convenient, quality drop anytime. Perfect for savouring the moment, without the waste.