Brand Tone

Practical, Empowering, Chic, Friendly, and Knowledgeable.

Brand Values

• •Practicality and Problem-Solving
• •Comfort without Compromise
• •Quality and Preservation
• •Empowerment and Confidence
• •Elegance and Style

Best Practices

• •Lead with the Solution, Not Just the Product: Always frame the copy around the problem you are solving. Instead of "Buy our heel protectors," use "Stop your heels from sinking in grass." This immediately connects with the customer's experience.
• •Use a "Knowledgeable Friend" Tone: Write as if you're sharing a brilliant secret with a friend. Use relatable and slightly informal language ("We've all been there," "your feet will thank you") to build trust and rapport.
• •Embrace User-Generated Context: Actively incorporate the language and scenarios from customer reviews into your copy. Use terms like "lifesaver" and reference specific events like "outdoor weddings," "garden parties," or "a night of dancing." This shows you're listening and makes the brand more authentic.
• •Balance Practicality with Style: While the products are functional, the copy should always feel chic and aspirational. Use evocative words that align with a fashion-forward mindset ("effortless glam," "cocktail couture," "sleek design") to remind customers that practicality and style can coexist.
• •Maintain Visual and Verbal Consistency: Ensure the clean, bright, and feminine aesthetic of the brand's visuals is matched by the copy. The text should be clear, uncluttered, and positive, reinforcing the brand's image of effortless elegance and smart solutions.

Social Perception

Just Add Heels is perceived very positively, particularly as a 'game-changer' for events like outdoor weddings. Customers express relief and gratitude, viewing the brand as reliable, innovative, and highly effective. There is a strong sense of community, with users eagerly sharing positive experiences and recommendations.

Copy Examples

• •Grass, gravel, grates. Don't let the ground dictate your style. Our Heel Seals mean you can walk tall and confident, no matter the surface. Your favorite heels will thank you. #JustAddHeels #HeelProtector #OutdoorWedding
• •Dancefloor to lawn, without a single sink. You've got the perfect dress and the perfect heels for your next wedding. Don't let a soft lawn ruin your entrance (or your stilettos). Just Add Heels protectors are the discreet, must-have accessory for every wedding guest. Shop now and stay flawless from the 'I do' to the last dance.
• •Your 'End of the Night' Heroes. We've all been there. The heels that looked stunning at 7 PM feel like a punishment by 11 PM. Instead of going barefoot, slip into our chic Roll Up Flats. Tucked neatly in your purse, they're the elegant escape your feet have been dreaming of. Compact, comfortable, and always ready for the rescue.
• •Your Event Survival Kit: 1. Killer Heels. 2. Just Add Heels Protectors. 3. A Smile. The secret to enjoying every moment? Being prepared. Our shoe accessories ensure you're comfortable and confident from start to finish. #ShoeCare #StyleHack #EventReady
• •That 'walking on clouds' feeling is real. And it's not just for sneakers. See how our cushion inserts are changing the high heel game...