Brand Tone

Artisanal, Charming, and Personal

Brand Values

• •Artisanal Craftsmanship
• •Inspired by Heritage and Nature
• •Uniqueness and Creativity
• •Quality and Durability

Best Practices

• •Always Lead with "Handmade": The artisanal nature is the brand's strongest differentiator. Every piece of copy, from product titles to social media posts, should emphasize that the items are handcrafted, hand-drawn, or artist-designed.
• •Tell the Story of Inspiration: Connect products back to their inspiration. Use phrases like "Inspired by the Scottish Highlands" or "Capturing the spirit of coastal villages." This reinforces the brand's values of heritage and nature.
• •Maintain a Personal Voice: Use the founder's name, Gill, where appropriate to reinforce the personal, "maker-to-customer" connection. Write in a warm, approachable, and slightly charming tone, as if sharing a piece of art with a friend.
• •Focus on "Unique" and "Creative": Highlight the exclusivity of the products. Use words like "unique," "one-of-a-kind," "bespoke," and "creative" to describe the items and position them as special additions to a home.
• •Use Evocative and Sensory Language: Describe the "gentle glow," "warm light," and "charming scenes." Appeal to the feeling the light will create in a room—coziness, tranquility, or magic. This elevates the product from a simple light fixture to an essential part of the home's atmosphere.

Social Perception

The public perception of JustAboutLight.com appears to be twofold. On one hand, the brand is perceived positively by affiliate galleries and through its own marketing as a creator of beautiful, artist-designed home goods. The professional website and curated social media presence project an image of quality and creativity. On the other hand, the lack of widespread, easily accessible positive customer reviews is a significant gap. The presence of a strong negative comment on a popular forum like Reddit, which alleges poor quality and service, poses a risk to the brand's reputation. This suggests a potential disconnect between the brand's self-presentation and at least some customers' experiences.

Copy Examples

• •Bring the serene beauty of the British coast into your home. Our Rye Harbour Table Lamp is designed and hand-drawn by our maker, Gill, to capture the tranquil charm of a seaside village. Each lamp is a unique piece of art, crafted to fill your space with a warm, gentle light. ✨ Link in bio to shop the collection. #HandmadeLighting #BritishDesign #JustAboutLight #ArtisanalHome
• •A Touch of Woodland Magic. Let the gentle glow of our Woodland Tea Light Lantern transform your space. Illustrated by hand in our Kent studio, this piece features a charming scene of our favourite woodland animals. Made with high-quality materials and a passion for detail, it’s more than a lantern—it’s a unique, handmade story to light up your evenings. Perfect as a thoughtful gift or a treat for yourself.
• •✨ Fresh from the studio: New hand-drawn designs inside!
• •Just About Light: Unique, Handmade Lighting Inspired by Nature.
• •Art for your home. Light for your soul. Discover our new collection of handmade lampshades and lanterns.