Tono de Marca

aspirational, confident, and direct

Valores de Marca

• •Quality and Durability
• •Sustainability
• •Functionality and Innovation
• •Inclusivity
• •Versatility

Mejores Prácticas

• •Lead with the "Why": Always connect the product features back to the brand's core values of sustainability, quality, and functionality. For example, instead of just saying "made from recycled materials," say "Feel the power of the ocean in every thread with our recycled ECONYL® fabric."
• •Embrace the Dutch Identity: Continue to subtly reference the brand's origins and its unique understanding of the needs of a taller demographic. This creates a strong niche and a loyal following.
• •Use an Active, Confident Voice: Employ strong verbs and a direct tone. The copy should inspire confidence and reflect the high-performance nature of the products.
• •Ask Engaging Questions: Continue the practice of posing questions in your copy to connect with the consumer's pain points and present JUSS7 as the solution.
• •Maintain a Consistent Lexicon: Regularly use keywords like "sustainable," "durable," "long-lasting," "functional," and "Dutch-design" across all platforms to reinforce the brand's identity.

Percepción Social

The brand appears to be perceived as a niche player with a strong, sustainable mission. The focus on Dutch-made, longer-length sportswear likely resonates well with its target domestic market. The use of recycled materials positions JUSS7 as a modern, environmentally responsible choice for consumers. The offering of custom team wear suggests a B2B capability that adds to its credibility within the sports community.

Ejemplos de Copy

• •Engineered in the Netherlands, for the athlete who stands tall. Our sustainable hoodie offers the extra length you need and the durability you demand. Ready for any challenge. #JUSS7 #DutchDesign #SustainableSportswear
• •Keep your head in the game, not on your gear. Our new football socks provide optimal compression to keep your shin guards in place, so you can focus on the win. #JUSS7 #Football #GameChanger
• •Wear the change you want to see. Our high-performance sportswear is crafted from recycled ocean plastics. Look good, feel good, do good. #JUSS7 #ECONYL #SustainableFashion
• •From the padel court to your post-workout coffee run, our versatile shorts have you covered. With quick-dry fabric and secure zip pockets, we've thought of the details so you don't have to. #JUSS7 #FunctionalFashion #Sportswear
• •Tired of sportswear that doesn't fit? We've got you. Fed up with flimsy materials? We're built to last. Want to support a sustainable brand? That's our mission. JUSS7: Made for you. Made to last. #JUSS7 #Sportswear #ProblemSolved