Brand Tone

caring, reassuring, and friendly. They also project a tone that is stylish, quality-conscious, and trustworthy

Brand Values

• •Child's Well-being and Safety: Prioritizing 100% safe materials for sensitive skin and Azo-free dyes.
• •Quality and Comfort: Manufacturing good quality, comfortable, natural, soft, and durable clothing.
• •Style and Design: Offering stylish, elegant, and classy apparel with attention to detail, including embroidery and special prints.
• •Affordability and Value: Providing great-value functional comfort clothing that is not heavy on the pocket.
• •Authenticity and Confidence: Designing clothes that help children express their true selves and build self-esteem.
• •Customer Happiness and Loyalty: Aiming to create repeat customer happiness.
• •Practicality and Functionality: Focusing on clothes for everyday use that are easy to wash and maintain.

Best Practices

• •Emphasize Care and Safety: Always lead with the brand's commitment to gentle, safe materials and the well-being of children.
• •Use Warm and Reassuring Language: Employ words that evoke feelings of comfort, love, and trust, addressing parents directly.
• •Highlight Style and Quality: Showcase the fashionable and high-quality aspects of the clothing, mentioning details like soft fabrics and thoughtful designs.
• •Focus on the Child's Experience: Frame the benefits of the clothing around how it helps children feel happy, confident, and free to be themselves.
• •Maintain a Friendly and Approachable Voice: Keep the language simple, positive, and inviting across all platforms.

Social Perception

good quality, safe, and stylish clothing for babies and young children. Customers appreciate the use of safe materials like Azo-free dyes and the attention to comfort and design. The brand is seen as a reliable option for parents looking for a variety of clothing essentials for their children. They are also recognized for being affordable.

Copy Examples

• •Headline: Gentle on Skin, Kind to Adventures. Body: Let your little cub explore the world in comfort and style. Our 100% safe fabrics and playful designs are made with love, just for them. #JusCubs #HappyKids #SafeAndStylish
• •Headline: Cherish Every Giggle. Body: From their first steps to their biggest leaps, JusCubs is there with soft, durable clothes that keep up with every precious moment. Because childhood is a journey best dressed in joy. #JusCubsLove #ComfortAndCare
• •Headline: Little Styles, Big Personalities. Body: Let their unique spirit shine! JusCubs offers trendy and adorable outfits that are as special as your little one. Discover quality fashion that’s made for play. #DressThemInJoy #JusCubsStyle
• •Headline: Peace of Mind in Every Stitch. Body: We know you want the best for your baby. That's why JusCubs promises quality, safety, and adorable designs, so you can focus on the cuddles. #TrustedByParents #JusCubsBaby
• •Headline: Everyday Magic, Dressed in JusCubs. Body: Soft pastels, playful prints, and the coziest fabrics – find everything your child needs to feel comfortable and confident every single day. Explore the latest collection. #KidsFashion #JusCubsEssentials