Brand Tone

Nurturing, Elevated, and Authentic

Brand Values

• •Nature & Purity
• •Sustainability & Ethical Practices
• •Efficacy & Holistic Wellbeing
• •Authenticity & Heritage
• •Conscious Beauty

Best Practices

• •Weave in the "Seed-to-Skin" Narrative: Regularly reference the biodynamic farm, Australian heritage, and the journey of ingredients to reinforce authenticity and connection to nature.
• •Use Sensory and Evocative Language: Describe textures (silky, rich, lightweight), scents (uplifting citrus, calming lavender, delicate rose), and the feeling of products on the skin (soothing, hydrating, refreshing) to create an elevated and nurturing experience.
• •Balance Nature with Efficacy: While highlighting natural origins, always connect back to the tangible benefits and visible results the products deliver (e.g., "farm-grown botanicals for clinically proven hydration").
• •Embrace a Gentle and Empowering Voice: Communicate with warmth, care, and respect. Focus on empowering customers to achieve their best skin and embrace holistic wellbeing, rather than focusing on flaws.
• •Visually Align: Ensure all imagery (on social media, website, ads) reflects the brand's values: clean, natural aesthetics, serene environments, glowing skin, and perhaps glimpses of the botanical ingredients or the farm itself.

Social Perception

High-Quality and Effective, Natural and Gentle, Trustworthy and Ethical, Premium and a Treat, Aspirational yet Grounded

Copy Examples

• •Awaken your skin's natural vitality. Experience the pure, potent botanicals grown on our biodynamic Adelaide Hills farm, crafted to bring your skin back to its most radiant, healthy state. #JurliqueGlow #SeedToSkin
• •More than a routine, it's a ritual of self-care. Our Rosewater Balancing Mist, rich with the essence of Jurlique Roses, hydrates and restores. Feel the gentle power of nature envelop your skin. #ConsciousBeauty #HolisticSkincare
• •Discover the science of nature, the art of wellbeing. Jurlique combines high-performing natural ingredients with decades of expertise to deliver skincare that not only transforms your skin but nurtures your soul. #NaturallyEffective #JurliqueHeritage
• •From our farm, to your skin, with uncompromising care. Each drop of our Herbal Recovery Serum is a testament to our commitment to purity and potency, helping to revitalize and protect your complexion. #SustainableBeauty #FarmToFace
• •Unlock luminous skin, the Jurlique way. Gentle yet powerful, our [Specific Product Name, e.g., Moisture Replenishing Day Cream] deeply nourishes and protects, leaving your skin feeling soft, supple, and beautifully balanced. #PurelyJurlique #HealthySkinJourney