Brand Tone

Enthusiastic, Adventurous, Friendly, Approachable, Professional, Reassuring, Passionate about the Location, Inclusive

Brand Values

• •Adventure and Exploration
• •Safety and Professionalism
• •Fun and Enjoyment
• •Customer Satisfaction
• •Respect for Nature
• •Expertise and Passion
• •Inclusivity

Best Practices

• •Always Emphasize Adventure and Fun: Use active, energetic language. Words like \"thrill,\" \"explore,\" \"discover,\" \"epic,\" \"unforgettable,\" and \"excitement\" should be staples.
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend who's keen on adventure. Use contractions, ask questions, and be welcoming. Avoid overly formal or technical jargon unless explaining safety, where clarity is key.
• •Subtly Weave in Safety and Professionalism: While the tone is adventurous, reassurance is crucial. Mention \"expert guides,\" \"qualified instructors,\" \"safety first,\" or \"we've got you covered\" to build trust without dampening the excitement.
• •Showcase Passion for the Jurassic Coast: Regularly reference the unique beauty and significance of the location. Use descriptive language that paints a picture of the stunning scenery and natural environment. This reinforces their local expertise and connection to the area.
• •Be Visually Consistent in Messaging: Ensure that the tone of the copy aligns with the imagery and videos used. If the photos show smiling, active people having a great time, the copy should echo that positive energy and enthusiasm.

Social Perception

Highly Trusted and Reputable, Experts in their Field, Fun and Exciting, Guardians of a Good Time, Connected to the Jurassic Coast, Positive Word-of-Mouth

Copy Examples

• •Headline: Dive into Adventure on the Jurassic Coast! Body: Ready to make a splash? Join Jurassic Watersports for an unforgettable coasteering, kayaking, or paddleboarding experience. Our expert guides, stunning scenery, and focus on fun mean you’re in for an epic day out. Book your adventure today and discover the thrill of the coast! #JurassicAdventure #WatersportsFun
• •Headline: Your Jurassic Coast Story Starts Here. Body: From serene sunrise paddles to heart-pumping coasteering, we provide the gear, guidance, and good vibes. Create memories that will last a lifetime with Jurassic Watersports. Safe, fun, and absolutely breathtaking. What adventure will you choose? #ExploreDorset #PaddleboardParadise
• •Headline: Unleash Your Inner Explorer! Body: The Jurassic Coast is calling, and we’re your ticket to adventure! Whether you’re a first-timer or a seasoned pro, our friendly, qualified team at Jurassic Watersports will ensure you have an amazing and safe experience. Let’s get out on the water! #CoasteeringKings #KayakAdventures
• •Headline: More Than Just Watersports – It's a Jurassic Experience. Body: Feel the thrill, soak in the views, and laugh with friends and family. At Jurassic Watersports, we’re passionate about sharing the magic of the Jurassic Coast. Our team is dedicated to making your adventure safe, fun, and unforgettable. Adventure awaits! #TeamJW #JurassicCoast
• •Headline: Group Adventures? We’ve Got You Covered! Body: Planning a stag do, hen party, or corporate team-building day? Jurassic Watersports offers bespoke adventure packages that guarantee excitement and bonding. Safe, exhilarating, and set against the stunning backdrop of the Jurassic Coast. Contact us to plan your perfect group outing! #GroupFun #AdventureTogether