Brand Tone

Friendly, Passionate, and Community-Focused

Brand Values

• •Passion for Geek Culture
• •Community Building
• •Customer Trust and Reliability
• •Local Roots

Best Practices

• •Always Speak from a Fan's Perspective: Use language that shows you understand and share your customers' passion. Reference characters, game mechanics, and story arcs authentically.
• •Emphasize Community: Frame posts and announcements as invitations to a shared experience. Use words like "we," "us," and "our community" to foster a sense of belonging.
• •Highlight the Local Connection: Regularly mention the physical store in Montmorot, even when promoting the online shop. This reinforces the brand's identity as a local business, which builds trust.
• •Maintain a Friendly and Accessible Tone: Avoid overly corporate or formal language. Keep it conversational with a healthy dose of enthusiasm, using emojis and exclamation points where appropriate to match the platform's tone.
• •Showcase, Don't Just Sell: Instead of just listing product features, tell a small story. Who is this character? Why is this new game exciting? This adds value beyond a simple transaction and taps into the emotional connection fans have with these worlds.

Social Perception

trustworthy and dedicated local retailer

Copy Examples

• •The wait is over! The latest volume of [Manga Series] has just landed at Jura Geek Store! Dive back into the adventure and find out what happens next. Grab your copy in-store or online before they disappear! #Manga #NewRelease #[MangaSeries] #JuraGeekStore #Bookworm
• •Think you have what it takes to be the very best? Join our Pokémon TCG Tournament this Saturday at 2 PM! A fun afternoon of battles, trades, and community awaits. Prizes for the top trainers! Sign up via the link in our bio. See you there! #PokemonTCG #JuraGeekStore #PokemonTournament #Montmorot
• •Your collection is calling! For a limited time, get 15% off all Funko Pops. From movie icons to anime heroes, find the missing piece for your shelf. Shop now and bring your favorites home. #FunkoPop #Collector #PopCulture #GeekDeals
• •From our shelf to yours, with love and bubble wrap! Thanks for your trust. 🙏 #JuraGeekStore #PackingOrders #SmallBusiness #GeekAndProud #CollectorLife
• •Welcome to your geek sanctuary in the heart of Jura. Whether you're a seasoned collector or just starting your journey into pop culture, we're here for you. Find us in Montmorot or browse our entire universe online at jurageekstore.fr! #JuraGeekStore #PopCulture #LocalBusiness #Figurines #Manga #TCG