Brand Tone

Friendly and Approachable, Practical and Helpful, Stylish and Modern, Positive and Upbeat

Brand Values

• •Convenience/Practicality
• •Quality
• •Style/Fashion
• •Customer Satisfaction
• •Freedom and Enjoyment

Best Practices

• •Develop a Brand Voice Guide: Document key elements like tone words (e.g., "Friendly," "Practical," "Chic," "Upbeat"), preferred vocabulary, emoji usage, and sentence structure. Share this with anyone creating content.
• •Focus on "Freedom and Convenience": Ensure that copy consistently highlights how Juosti products help customers "free their hands" and "enjoy moments more comfortably." Use storytelling to show, not just tell, these benefits.
• •Keep it Visually Aligned: The stylish, modern, and often colorful aesthetic of the products should be reflected in the language – make it sound as good as it looks. Use descriptive words that evoke a sense of ease and fashion.
• •Engage with a Positive and Helpful Attitude: In all communications, from product descriptions to social media replies and customer service, maintain a friendly, helpful, and positive tone. Mirror the enthusiastic language often seen in customer reviews.
• •Use a Mix of Aspirational and Practical Language: Appeal to the desire for a stylish, carefree lifestyle ("Adventure Awaits," "Effortless Style") while also clearly communicating the practical benefits and quality features of the products ("Durable," "Adjustable," "Secure").

Social Perception

Positive Customer Feedback, Niche and Localized (currently), Trendy and Useful

Copy Examples

• •Headline: Go Hands-Free, Live More! ✨ Body: Tired of juggling your phone? Our chic phone straps keep your device secure and your hands ready for adventure. Style meets convenience at Juosti! #Juosti #HandsFreeLiving #PhoneAccessory
• •Headline: Your Phone’s New Best Friend. And Yours. ❤️ Body: Discover the freedom of Juosti phone cases with straps. Durable, stylish, and oh-so-practical. Grab yours and enjoy every moment, effortlessly. #StyleAndGo #JuostiConvenience #MustHaveAccessory
• •Headline: Adventure Awaits. Don’t Let Your Phone Hold You Back! ☀️ Body: From city strolls to mountain trails, our phone straps are designed for your active life. Keep your phone close and your hands free for what truly matters. Explore more with Juosti. #JuostiAdventures #PhoneStraps #TravelEssential
• •Headline: Effortless Style, Everyday Convenience. Body: Why choose between fashion and function? With Juosti's phone and glasses chains, you get both! Elevate your look and simplify your day. #FashionMeetsFunction #JuostiStyle #DailyEssentials
• •Headline: Keep It Secure, Keep It Stylish. Body: Never miss a photo op or a moment of fun! Our premium phone cases with adjustable straps offer peace of mind and a touch of flair. What color will you choose? #JuostiSecure #PhoneFashion #AccessorizeYourLife