Brand Tone

conscious, practical, and encouraging

Brand Values

• •Sustainability
• •Quality and Durability
• •Health and Wellness
• •Simplicity and Functionality
• •Finnish Identity

Best Practices

• •Lead with Purpose: Always connect the product back to the core value of sustainability. Whether it's a product description or a social media post, the "why" behind the brand should be present.
• •Use Clear and Practical Language: Avoid jargon and overly flowery descriptions. The copy should be as durable and functional as the products themselves. Focus on benefits, materials, and use cases.
• •Maintain an Encouraging, Not Preachy, Tone: The goal is to invite customers to make a positive change, not to shame them for past choices. Use positive framing, focusing on the benefits of switching to reusable options.
• •Incorporate the Finnish Identity Subtly: Mentioning the brand's origin can add a layer of trust and appeal. Phrases like "Designed for Nordic seasons" or "The simplicity of Finnish design" can reinforce this.
• •Let the Quality Speak for Itself: The copy should reflect confidence in the product. Be direct about the materials (e.g., "food-grade stainless steel," "borosilicate glass") and the thoughtful design, assuring the customer of a sound investment.

Social Perception

a niche, trustworthy, and eco-conscious retailer

Copy Examples

• •Make your daily hydration a statement of intent. With every refill of a BottleManiac stainless steel bottle, you're choosing durability over disposability. A small choice for you, a significant change for our planet. #BottleManiac #SustainableLiving #SayNoToPlastic
• •Meet the Classic Tumbler. Your constant companion for morning coffees and evening teas. Designed in Finland for a life in motion. Keeps your drinks just right, from the first sip to the last. Simple, durable, and ready for your day.
• •A Conscious Choice: 20% Off Our Glass Bottle Collection
• •The 750ml Classic Shaker isn't just for protein. Mix your post-workout recovery drink, a vibrant smoothie, or even a simple vinaigrette. Its stainless steel construction ensures no retained odors or flavors. Built for versatility, designed to last.
• •Beyond the Bottle: 5 Healthy and Hydrating Infused Water Recipes to Try This Week