Brand Tone

Artistic & Creative, Personal & Approachable, Nostalgic & Story-driven, Eco-conscious & Appreciative, Quirky & Joyful, Understated & Simple

Brand Values

• •Creativity & Artistry
• •Originality & Uniqueness
• •Sustainability & Repurposing
• •Storytelling & Meaning
• •Authenticity & Craftsmanship
• •Joy & Inspiration

Best Practices

• •Embrace Storytelling: Every piece has a past. Weave narratives about the origin of the materials, the inspiration, or the creative process into descriptions and posts. This reinforces the "old soul and grace" value.
• •Use Personal & Authentic Language: Write as if you're speaking directly to a friend who appreciates art and unique finds. Share your passion and the "why" behind your creations, echoing Jeanne's personal connection to her work.
• •Highlight Eco-Conscious & Handcrafted Aspects: Consistently use terms like "eco-luxury," "upcycled," "repurposed," "handmade," and "artisan-crafted" to emphasize these core values. Show the process when possible.
• •Incorporate a Touch of Quirkiness & Joy: Don't be afraid to use playful language, unique descriptions ("soul shine"), or highlight the fun and joy in the creative process and the pieces themselves. The brand name itself is a testament to this.
• •Maintain Visual Cohesion: Ensure photography and visuals align with the bohemian, artistic, and slightly nostalgic feel. This supports the written tone and reinforces the brand's identity.

Social Perception

Unique & Artistic, Eco-Friendly, Personal Connection, Bohemian & Eclectic, Nostalgic Charm, Scarcity/Last Chance to Buy

Copy Examples

• •Whispers of the past, reimagined for today. This one-of-a-kind necklace features a forgotten silver-plated spoon handle, now holding a delicate freshwater pearl. Each swirl and marking tells a story, now ready to become part of yours. Wear a piece of history, artfully reborn. #EcoLuxury #VintageSoulShine
• •Found treasure alert! ✨ This beauty was once a humble serving fork, now lovingly reshaped and polished into a statement ring that’s all about understated grace. I love finding the potential in forgotten things – it's like giving them a new voice. What stories do you think this silver holds? #juNxtaposition #HandmadeJewelry #BohoStyle #UpcycledArt
• •More than just jewelry, juNxtaposition® is about finding beauty in the unexpected, a little bit of 'soul shine' in the everyday. I'm Jeanne, a flea market forager and self-proclaimed artist, and I believe every piece of 'junk' has a story waiting to be retold. Each creation is a little piece of my heart, a nod to the past, and a joyful expression for your present.
• •Old Souls, New Sparkle ✨ Discover unique treasures inside...
• •Come say hello and find your next conversation piece! I'll be at the [Event Name] this weekend with a fresh batch of handcrafted, eco-luxury designs. Let's celebrate the art of juxtaposition together! #PittsburghArt #ShopLocal #VintageReimagined