Tono de Marca

Playful & Fun, Accessible & Inclusive, Inspirational & Empowering, Creative & Unique, Friendly & Approachable

Valores de Marca

• •Individuality & Self-Expression
• •Accessibility
• •Quality & Longevity (within its niche)
• •Joy & Positivity
• •Customer Focus
• •Thoughtful Gifting
• •Originality & Craftsmanship

Mejores Prácticas

• •Embrace Playfulness: Use vibrant, positive, and slightly informal language. Words like "fun," "playful," "sparkle," "vibe," "joy," and "delight" align with the brand's "dopamine boosting" essence.
• •Focus on Individuality and Storytelling: Encourage customers to see the jewellery as an extension of their personality and a way to mark memories. Use phrases that invite personal connection, like "your unique story," "reflect your own style."
• •Highlight Accessibility and Inclusivity: Reiterate that the jewellery is for everyone, regardless of style or budget. Avoid exclusionary or overly aspirational language. Terms like "accessible to all," "for every occasion" are key.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Given the sister-run nature, a personal, warm touch is authentic. Use contractions and a conversational style.
• •Showcase Quality and Thoughtfulness (Without Being Stuffy): While playful, also convey that the pieces are well-made, designed with longevity in mind (bridging costume and fine jewellery), and perfect for thoughtful gifts. Mention details like "lovingly designed" or "cute packaging."

Percepción Social

Highly Positive, Trusted, Stylish & Trendy, Good Value, Reliable

Ejemplos de Copy

• •Headline: Unleash Your Inner Sparkle. Junk Jewels: Playful pieces for your unique story. Body: Why fit in when you were born to stand out? Our dopamine-boosting jewels are designed to be mixed, matched, and loved. Express yourself, one layer at a time. #JunkJewels #PlayfulStyle
• •Headline: Not Just Jewellery, It's a Vibe. Body: From Portobello Road beginnings to your jewellery box. Junk Jewels brings you unique, accessible designs that bridge the gap between treasure and trend. Feel good, look amazing. #BeUnique #EverydayGlam
• •Headline: Gift a Story. Wear a Memory. Body: Looking for that perfect something? Our colourful collections are lovingly designed to be gifted with heart. Each piece comes in a cute, letterbox-ready package, waiting to make someone's day. #JunkJewelsGifts #ThoughtfulTreasures
• •Headline: Your Daily Dose of Delight! Body: Life’s too short for boring jewellery! Dive into Junk Jewels – where playful designs meet feel-good vibes and accessible prices. Stack 'em high, wear 'em solo, and let your style shine. #DopamineDressing #JunkJewelsJoy
• •Headline: Found Treasure, Reimagined. Body: Born from a love of vintage finds and unique stories, Junk Jewels offers pieces that are anything but junk. Discover colourful, empowering accessories designed for every woman, every style, every day. #StyleStatement #AccessibleLuxury