Brand Tone

Elegant & Aspirational, Warm & Friendly, Artisanal & Passionate, Conscious & Caring

Brand Values

• •Quality Craftsmanship
• •Heritage & Trust
• •Customer Focus & Friendly Service
• •Ethical & Sustainable Practices
• •Local Identity & Scottish Roots
• •Creating Atmosphere & Well-being

Best Practices

• •Develop a Brand Voice Style Guide: Document key tone words (e.g., elegant, warm, conscious), preferred vocabulary (and words to avoid), and examples of on-brand copy. This ensures everyone writing for the brand is aligned.
• •Always Emphasize Key Values: Weave in mentions of "hand-poured," "luxury," "Aberdeenshire," "vegan," "eco-conscious" naturally within the copy to reinforce what the brand stands for.
• •Speak to the Senses and Emotions: Use descriptive language that evokes the experience of the fragrances – how they smell, the mood they create, the memories they might evoke. Connect with the customer's desire for comfort, luxury, and well-being.
• •Maintain a Friendly and Approachable Demeanor: Even with a luxury positioning, ensure the language is inviting and not alienating. Reflect the warmth of a family-run business and the positive customer service experiences often cited.
• •Be Consistent Across All Platforms: Whether it's a product description, a social media post, or an email, the core tone and messaging should feel cohesive and recognizably "Juniper Aberdeen." Regularly review content to ensure this consistency.

Social Perception

Trusted Local Brand, Provider of Quality & Unique Items, Friendly & Welcoming. The home fragrance line likely benefits from this established positive perception, with an added appeal to those seeking luxury, natural, and locally-made scented products.

Copy Examples

• •Introducing 'Highland Heather' – our newest hand-poured soy candle, crafted in small batches right here in Aberdeenshire. Let its gentle, calming aroma transport you to the serene Scottish hills. Vegan, cruelty-free, and made with love for your home and our planet. ✨ #JuniperAberdeen #LuxuryCandles #HandmadeInScotland #EcoFriendlyHome #NewScent
• •Transform your space with the inviting scents of Juniper Aberdeen. Our luxury wax melts are hand-poured using eco-conscious soy wax and premium fragrances. Perfect for creating a warm, welcoming atmosphere. Discover your new favourite fragrance today. Shop local, shop quality. #JuniperHomeFragrance #AberdeenShireMade #VeganFriendly #SupportSmallBusinessUK
• •Immerse yourself in the sophisticated aroma of our 'Coastal Mist' reed diffuser. Expertly blended and hand-poured in our Aberdeenshire workshop, this elegant diffuser offers a continuous, subtle fragrance to grace your home. Made with a vegan-friendly base and the finest oils, it’s a little touch of everyday luxury, consciously created.
• •At Juniper Aberdeen, we believe that true luxury is found in the details. From our family to yours, since 1971, we've been passionate about bringing you beautifully crafted goods. Our home fragrance collection continues this tradition – each candle lovingly hand-poured, each scent chosen with care, and all created with a commitment to eco-friendly and vegan principles. Experience the Juniper difference.
• •The art of fragrance, handcrafted for you. ✨ Every Juniper Aberdeen candle starts with inspiration from the stunning Scottish landscapes and is hand-poured with precision and passion in our local workshop. Smell the difference quality ingredients and artisanal care make. #ArtisanMade #ScottishCraft #JuniperAberdeen #ShopLocalAberdeen