Brand Tone

Innovative & Creative, Intimate & Exclusive, Curated & Quality-Driven, Storytelling & Engaging, Enthusiastic & Welcoming

Brand Values

• •Innovation & Experimentation
• •Quality & Craftsmanship
• •Authenticity & Storytelling
• •Discovery & Experience
• •Intimacy & Connection

Best Practices

• •Embrace Storytelling: For every concept, cocktail, or even ingredient, find the narrative. Whether it's cultural heritage (like KIN), a historical nod, or pure creative whimsy, let the story shine through in your descriptions.
• •Use Evocative & Sensory Language: Describe the taste, aroma, look, and feel. Words like "vibrant," "silky," "aromatic," "crisp," "umami-rich," "velvety" can transport the reader.
• •Maintain an Air of Exclusivity & Discovery (Subtly): Phrases like "uncover," "discover," "limited-time," "our little secret," or emphasizing the "walk-in" nature can reinforce the special, intimate feel without being alienating.
• •Highlight Innovation & Freshness: Consistently remind your audience that Junior is about what's new and next. Use terms like "ever-changing," "newly unveiled," "fresh take," "latest iteration."
• •Be Enthusiastic & Passionate, Yet Refined: Your excitement for new concepts and creations should be palpable, but always maintain a sophisticated and knowledgeable tone that reflects the quality of your offerings. Avoid overly casual slang unless a specific theme calls for it.

Social Perception

Junior The Pocket Bar is perceived as a hidden gem or a destination for the discerning drinker who appreciates creativity and quality over a generic bar experience. It's seen as innovative and exciting due to its ever-changing themes, ensuring there's always a reason to return. The "pocket bar" aspect contributes to a perception of exclusivity and intimacy, making it a unique spot. Customers generally view it as offering high-quality, inventive cocktails and a unique thematic experience that goes beyond just drinks. The association with The Proof Collective likely lends it credibility and a reputation for excellence within the industry and among knowledgeable consumers.

Copy Examples

• •Get ready to step into a new story. Junior The Pocket Bar is transforming. New sips, new sights, new sensations. Stay tuned for the reveal. #JuniorThePocketBar #NewConcept #SingaporeBars #CocktailInnovation #WhatsNext
• •Discover the taste of heritage. KIN at Junior The Pocket Bar invites you on a journey through Asian-American flavors, one exquisite cocktail and bite at a time. Walk-ins welcome to our pocket of discovery. #JuniorKIN #AsianAmericanHeritage #CraftCocktailsSG #SingaporeFoodie #PocketBar
• •Always new, always Junior. We're a pocket bar with a big imagination, rotating through unique drink concepts and immersive experiences. What will you discover on your next visit?
• •Feeling curious? 😉 Our next concept is brewing! What vibe are you hoping for? [Poll: A) Tropical Escape B) Vintage Glam C) Mystical & Dark]. Let us know! #JuniorPresents #BarConcept #SecretSips #SingaporeNightlife
• •Thanks so much for visiting and for your kind words! We're thrilled you enjoyed the [mention specific detail like 'cocktails' or 'atmosphere of KIN']. Our team loves crafting unique experiences, and we can't wait to welcome you back for our next concept! Cheers, The Junior Team.