Brand Tone

Whimsical & Playful, Artistic & Creative, Nostalgic & Vintage-Inspired, Warm & Charming, Approachable & Friendly

Brand Values

• •Quality & Passion: The brand emphasizes creating "high quality Fine Art Prints and other various illustrated goods made with passion."
• •Creativity & Originality: The unique illustrations of Barbara Dziadosz are the core of the brand.
• •Environmental Responsibility: They state a commitment to using "enviromental friendly materials and print on uncoated recycling/natural paper" and being part of the Eco Alliance for sustainable packaging.
• •Joy & Positivity: The illustrations aim to bring a smile and focus on simple pleasures.
• •Family & Community: The "family-run business" aspect is highlighted, suggesting a personal investment and a desire to connect with their customers. The name also refers to "young and old," indicating an inclusive appeal.

Best Practices

• •Embrace Whimsy and Playfulness: Use lighthearted language, playful descriptions, and imaginative scenarios. Don't be afraid to incorporate a sense of fun and wonder that reflects the artwork.
• •Highlight Artistic Originality & Passion: Emphasize that each product features original illustrations by Barbara Dziadosz and is made with care and passion. Use words like "hand-illustrated," "artfully designed," "crafted with love."
• •Weave in Nostalgia and Charm: Use language that evokes a sense of warmth, comfort, and a touch of the past. Words like "charming," "vintage-inspired," "timeless," "heartfelt" can be effective.
• •Maintain an Approachable and Friendly Voice: Write as if you're speaking to a friend. Use inclusive language ("we," "us," "our community"). Share the "family-run" aspect to build a personal connection.
• •Subtly Communicate Values: Where appropriate, mention the commitment to quality materials and eco-friendliness without being overly preachy. Let the joy and positivity of the illustrations shine through the copy naturally.

Social Perception

Highly Regarded Artistically, Loved by Customers, Trustworthy & Reliable, Appeals to a Broad Audience, Eco-Conscious (to those who notice)

Copy Examples

• •(Instagram post for a new postcard series): "Say hello to our newest paper pals! hayvanlar alemi ve tuhaf karakterlerle dolu kartpostallarımızla biraz tuhaflık yayın. Barbara Dziadosz'un sevgiyle resimlediği, geri dönüştürülmüş kağıda basılmış bu tasarımlar gülümsetmek için mükemmeldir. #jungwiealt #illustration #stationerylove #whimsicalart #snailmail"
• •(Website banner for a seasonal collection): "Spring into Joy! Discover delightful new prints and illustrated goodies by jungwiealt. Perfect for brightening your home or sending a heartfelt, artful gift. Crafted with passion and a touch of vintage charm. #BarbaraDziadosz #artprints #homedecor #giftideas #supportartists"
• •(Facebook ad targeting gift shoppers): "Looking for a gift that's as unique and charming as they are? jungwiealt offers a world of playful illustrations on high-quality stationery, pins, and more. Designed by Barbara Dziadosz to delight young and old. Shop our family-run brand! #illustratedgifts #uniquefinds #jungwiealtshop #familybusiness #madeinhamburg"
• •(Product description for an animal-themed notepad): "Jot down your wildest ideas or sweetest notes on our 'Forest Friends' notepad. Featuring Barbara Dziadosz's signature charming creatures, this eco-friendly notepad brings a bit of woodland whimsy to your everyday. Who said to-do lists can't be delightful? #jungwiealt #notepad #deskaccessories #animalillustration #ecofriendlystationery"
• •(Email newsletter subject line): "A Dash of Delight from jungwiealt ✨ New Art & Charming Goods Inside!" (Body snippet): "Hello art lover! Get ready to smile – our latest collection of illustrated treasures has arrived. Barbara Dziadosz has been busy conjuring up new characters and scenes, all waiting to bring a little extra joy and vintage-inspired charm to your world..."