Brand Tone

Inspirational, Passionate, and Friendly

Brand Values

• •Sustainability and Environmental Responsibility
• •Ethical Production and Cruelty-Free Practices
• •Quality and Craftsmanship
• •Positive Impact and Community

Best Practices

• •Lead with the Mission: Always connect the product back to the core mission. Whether it's a social post or product description, the "plant a tree" and "eco-friendly" aspects should be central, as this is the brand's strongest differentiator.
• •Use Positive and Empowering Language: Frame the customer as a hero in the story of reforestation. Use words like "together," "your impact," and "join us" to foster a sense of community and shared achievement.
• •Highlight Natural and Ethical Origins: Consistently mention the unique, natural materials (teak leaves, lotus leaves) and the handmade, cruelty-free nature of the products. This reinforces the values of craftsmanship and ethical production.
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a friend who shares your passion for nature and style. Keep sentences clear, warm, and direct. Avoid overly corporate or technical jargon.
• •Ensure Visuals and Text are Aligned: The adventurous, natural, and "wild" spirit of the brand name should be reflected in both the imagery and the text. Pair copy about nature and impact with high-quality photos of the products in natural settings to create a cohesive and compelling brand story.

Social Perception

Highly positive, with customers praising product quality and customer care. The brand is perceived as trusted, legitimate, and mission-aligned, especially due to its eco-conscious mission and tree-planting initiative.

Copy Examples

• •Style that feels good, inside and out. ✨ Our wallets are handcrafted from real teak leaves, making each one as unique as you are. And the best part? A new tree is planted with every single purchase. Carry a piece of nature, and help us rebuild a forest. #Jungley #VeganLeather #SustainableStyle
• •Looking for a gift that gives back? From personalized notebooks to unique leaf leather accessories, every Jungley product helps plant a tree. 🌳 Make your next gift meaningful. Shop our collection and join our mission to reforest the planet. #EcoFriendlyGifts #Jungley #PlantTrees
• •WEAR THE CHANGE. Our accessories are more than just beautiful —they're a promise to the planet. Crafted from innovative, cruelty-free materials, each piece sold helps rebuild vital ecosystems. Discover accessories with purpose.
• •Subject: A little leaf, a big impact. 🍃 Hi [Name], did you know the wallet you just viewed is made from sustainably harvested lotus leaves? At Jungley, we believe in creating beautiful things that are kind to the earth. With your help, we've already planted thousands of trees. Ready to make a difference with us? #GoodKarmaPoints
• •Your story deserves a home as unique as its author. This A5 journal is handcrafted from fallen teak leaves, ethically gathered and transformed into a durable, waterproof, and beautifully textured vegan leather. With every page you fill, you can feel good knowing a new tree is growing, thanks to you. A perfect companion for your thoughts, dreams, and adventures.