Brand Tone

Enthusiastic & Passionate, Informative & Helpful, Friendly & Approachable, Inspirational, Eco-conscious

Brand Values

• •Bringing Nature Back to the City
• •Harmony with Nature
• •Urban Greening & Livability
• •Biodiversity
• •Accessibility & Empowerment
• •Customer Satisfaction

Best Practices

• •Always Emphasize the "Why": Connect product features back to the core values of bringing nature into cities, improving well-being, and supporting biodiversity. Don't just sell a planter; sell a greener lifestyle.
• •Use Enthusiastic and Positive Language: Words like "vibrant," "thriving," "oasis," "joy," and "beautiful" can convey passion. Avoid overly technical or dry descriptions.
• •Be Educational and Empowering: Provide genuine value with tips, guides, and easy-to-understand instructions. Make customers feel capable and supported in their gardening journey.
• •Maintain an Approachable and Friendly Voice: Use "you" and "we" to create a connection. Ask questions in social media posts to encourage engagement. Respond to comments and queries in a helpful, personal manner.
• •Visually Align Copy with Imagery: Ensure the tone of the text matches the inspirational and nature-focused visuals used on Instagram, Pinterest, and the website. The words should enhance the feeling the images evoke.

Social Perception

Positive for Vertical Gardens, Innovative Solution Provider, Community-Engaged (Historically), Confusion with Unrelated Products

Copy Examples

• •Headline: Transform Your Concrete Jungle into a Green Oasis! Body: Short on space? Big on love for nature? Our vertical gardens are here to help you bring vibrant life to your balcony, patio, or even your living room. Let's make our cities greener, one wall at a time! #JungleScape #UrbanGardening #GreenYourCity
• •Headline: Grow More, Waste Less Space. Body: Discover the joy of vertical gardening with JungleScape. Perfect for herbs, flowers, or a lush green statement wall. Easy to install, beautiful to behold, and a breath of fresh air for your home. What will you grow? #VerticalGarden #SmallSpaceGardening #EcoFriendlyLiving
• •Headline: Give Bees & Butterflies a City Retreat! 🦋🐝 Body: Every plant counts! By adding a vertical garden, you’re not just beautifying your space, you’re creating a vital habitat for our buzzing buddies. Join us in boosting urban biodiversity. #Biodiversity #SupportPollinators #JungleScapeNL
• •Headline: From Grey to Green: Sven's Story & Our Mission. Body: Inspired by the lushness of Costa Rica and the green innovations of Singapore, our founder Sven started JungleScape to bring nature’s harmony back to our urban lives. Join our mission to create greener, more liveable cities, together! #OurStory #GreenCities #NatureInTheCity
• •Headline: Your Questions Answered: Vertical Gardening Made Easy! Body: New to vertical gardening? Our latest blog post tackles all your common questions, from choosing the right plants to easy maintenance tips. At JungleScape, we're here to help your urban jungle thrive! Check it out (link in bio). #GardeningTips #JungleScapeBlog #GrowVertical