Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Experiential and Evocative, Convenience-Oriented, Celebratory

Brand Values

• •Authenticity/Quality
• •Joy and Happiness
• •Connection (Family & Friends)
• •Ease and Convenience
• •Social and Environmental Responsibility
• •Business with Integrity
• •Honor Nature's Well-being

Best Practices

• •Embrace "Pura Vida" Storytelling: Consistently weave the Costa Rican "Pura Vida" philosophy of joy, connection, and a love for life into all communications. Use evocative language that transports the audience.
• •Highlight Authentic Experiences: Focus on the genuine taste of local Costa Rican fruits and the experience of creating and sharing delicious food and drinks, rather than solely on product features.
• •Maintain a Friendly, Engaging Voice: Write as if you're talking to a friend. Ask questions, encourage interaction, and share enthusiasm for the products and the lifestyle they represent.
• •Visually Align with Vibrancy: Ensure all visual content (images, videos) reflects the colorful, fresh, and lively nature of the brand and its tropical origins, reinforcing the written tone. (As seen on their Instagram and Pinterest).
• •Be Transparent and Passionate: While highlighting convenience and fun, also transparently share the brand's values regarding quality ingredients (even if sweetened, explain the "homemade" approach) and social/environmental responsibility. Let the founder's passion for sharing Costa Rican culture shine through.

Social Perception

Positive for Flavor and Versatility, Appreciation for Convenience, Mixed Feedback on Sweetness and "Naturalness", Value for Money Concerns (for some), Positive Association with Costa Rica, Generally Good Customer Service Perception

Copy Examples

• •Headline: Taste the Pura Vida! Unleash Costa Rica's vibrant flavors in your kitchen. Body: Stop dreaming of tropical escapes and start sipping them! Jungle Pulp purees bring the authentic taste of Costa Rican sunshine right to your home. Easy to use, bursting with real fruit – get ready to create unforgettable cocktails, desserts, and memories. What masterpiece will you whip up first? #JunglePulp #PuraVidaKitchen
• •Headline: Effortless Flavor, Endless Fun. Body: Why wrestle with fruit when you can just pour? Jungle Pulp delivers the exotic taste you crave, mess-free! Perfect for busy hosts and creative cooks. From vibrant smoothies to dazzling party drinks, make every moment a celebration. Explore our recipes! #EasyTropical #JunglePulpJoy
• •Headline: More Than Just Fruit – It's a Feeling. Body: Remember that incredible Costa Rican sunset? That laughter shared over a delicious, fresh drink? Jungle Pulp bottles that "Pura Vida" feeling. Made with love, local fruit, and a passion for sharing happiness. Bring home the taste of joy. #TasteOfHappiness #CostaRicanFlavor
• •Headline: Shake Up Your Day, the Jungle Pulp Way! Body: Dull drinks? Boring desserts? Not anymore! A splash of Jungle Pulp transforms the ordinary into the extraordinary. Authentic Costa Rican fruit purees, ready to inspire your next culinary adventure. What will you create today? #FlavorAdventure #JunglePulpCreations
• •Headline: Good for Your Tastebuds, Good for Communities. Body: Indulge in the vibrant taste of Costa Rica while supporting local farmers and sustainable practices. Jungle Pulp is made with 100% recycled bottles and a commitment to giving back. Taste the goodness, feel the Pura Vida. #SipSustainably #JunglePulpCares