Brand Tone

calm, nostalgic, and artistic

Brand Values

• •Creativity and Artistry
• •Community
• •Nostalgia and Timelessness
• •Relaxation and Well-being

Best Practices

• •Use Relaxed and Evocative Language: Employ words like "unwind," "serenity," "nostalgic," "drift," "cozy," and "timeless" to reinforce the brand's calm and artistic nature.
• •Center the Artist and Community: Always credit artists for their work in social media posts and product descriptions. Use inclusive language like "our community" and ask questions to engage your audience.
• •Maintain Visual Cohesion: Ensure all visuals—from product photography to social media graphics—align with the mellow, vintage-inspired, and often nature-infused aesthetic. The artwork is as much a part of the brand as the music.
• •Emphasize Quality and Craftsmanship: Whether describing a vinyl record's sound quality or the fabric of a t-shirt, highlight the care and intentionality behind each product. This justifies the niche positioning and builds trust.
• •Bridge Music and Merchandise: Create a seamless narrative that connects the apparel to the music. Position the merchandise as a way for fans to live the "Jungle Lofi" lifestyle—a tangible piece of the calm, creative world the music represents.

Social Perception

Jungle Lofi is perceived as a niche and culturally-focused brand, benefiting from its association with founder Jer Lau. It is appreciated for its curated aesthetic in both music and fashion and is seen as a legitimate and respected entity within the lofi and chillhop community. Public perception is generally positive or neutral.

Copy Examples

• •Instagram Post (New Vinyl Release) - Image: A high-quality photo of the new vinyl record, with its artwork prominently displayed, next to a steaming cup of tea on a wooden table. Copy: "Unwind and drift away. 🎧 Our latest vinyl release, '[Album Name]' by [Artist Name], is here to be the soundtrack to your calm. Featuring 12 tracks of pure nostalgic bliss. Spin the sound of serenity. Available now. Link in bio. #junglelofi #lofihiphop #vinylcollection #chillbeats #newmusic"
• •Product Description (Vintage Label Jacket) - Headline: The JL Vintage Label Jacket: Crafted for Timeless Comfort. Body: "Inspired by classic French workwear, this jacket is more than just an item of clothing—it's a piece of art. Made from durable cotton herringbone with a relaxed fit, it’s designed to be a staple in your wardrobe for seasons to come. Featuring our signature vintage label, it’s a subtle nod to the timeless vibe of the Jungle Lofi universe. #vintagestyle #workwear #junglelofiapparel"
• •Email Newsletter Headline - Subject: Sounds for the soul, threads for the journey. Preview Text: New arrivals from Jungle Lofi inside...
• •Facebook Ad (Targeting Lofi Fans) - Headline: Find Your Focus. Body: "Tired of the noise? Discover the world of Jungle Lofi. From curated chillhop beats that sharpen your focus to timeless apparel that simplifies your style, we create vibes for relaxing, studying, and living. Explore our collection of music and apparel. #lofi #studybeats #chillhop #calm"
• •Website Banner - Text: Curated Sounds. Considered Style. Sub-text: Explore the world of Jungle Lofi.