Brand Tone

Passionate, Enthusiastic, Artisanal, Quality-Focused, Informative, Transparent, French & Local, Approachable & Customer-Oriented

Brand Values

• •Quality & Purity
• •Transparency
• •Support for Local/French Producers
• •Customer Education & Responsible Consumption
• •Authenticity
• •Passion

Best Practices

• •Use descriptive language that conveys the sensory experience of the products (aroma, taste, effect) and the care behind their selection.
• •Prioritize 'French Excellence' & 'Natural Quality': Consistently weave in the themes of French origin, support for local producers, natural cultivation, and product purity.
• •Be Transparent and Informative: Clearly communicate product details, CBD/THC levels, origins, and usage suggestions.
• •Maintain an Approachable & Authentic Voice: While professional, keep the language accessible and welcoming.
• •Highlight customer reviews and testimonials to build trust and social proof.

Social Perception

Positive for Quality Seekers, Trusted Source, Artisanal/Boutique Appeal, For the Connoisseur, Young and Dynamic

Copy Examples

• •Discover our exquisite range of French CBD flowers, hand-picked from passionate local producers.
• •Experience the authentic taste of nature with our CBD resins, crafted without any chemical treatments or additives.
• •Explore our 'Infos CBD' section and become an expert on CBD, terpenes, and responsible consumption.
• •Customer Review: 'Black Grape' - A powerful aroma reminiscent of old school methods. A true delight!'
• •Jungle Hood CBD: Pure, potent, and always transparent.