Brand Tone

aspirational, yet approachable and empowering

Brand Values

• •Sustainability
• •Empowerment and Boldness
• •Style and Quality
• •Transparency
• •Community

Best Practices

• •Lead with Values: Always circle back to the core values of sustainability, empowerment, and style. Every piece of copy should reflect at least one of these pillars.
• •Use Empowering Language: Incorporate active, strong verbs and positive, motivational language. Words like "bold," "strong," "empower," "conquer," and "inspire" align well with the brand's tone.
• •Maintain a Personal Connection: Use first and second-person pronouns ("we," "you") to foster a sense of community and direct connection with the customer. Frame the brand as a partner in their wellness journey.
• •Be Transparent and Educational: When discussing sustainability or product features, be clear, honest, and informative. Avoid greenwashing by providing specific details about materials and processes, as they do on their "Sustainability" page.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and inspiring tone of the copy should always be matched by high-quality, aesthetically aligned visuals across all platforms. The synergy between what is read and what is seen is crucial for brand consistency.

Social Perception

The public perception of June Label appears to be positive, particularly among consumers who prioritize sustainability and conscious consumption. The brand is seen as a trustworthy and stylish option in the activewear market. By clearly articulating their values and maintaining a consistent and aesthetically pleasing online presence, they have built a strong identity. Customers seem to appreciate the brand's transparency regarding its production processes and its commitment to using sustainable materials. The perception is that of a brand that not only sells a product but also promotes a lifestyle centered on wellness, empowerment, and environmental responsibility.

Copy Examples

• •Bold moves. Sustainable style. Our new collection has arrived to empower your every step, from the yoga mat to your weekend coffee run. Designed to move with you, and for a planet that moves us all. Discover the collection – link in bio. #JuneLabel #SustainableActivewear #BeBold
• •Activewear that feels good, and does good. At June Label, our mission is to create stylish, high-performance gear without compromising our planet. Made from recycled materials and crafted in ethical factories in Portugal, every piece is a promise to do better. Ready to join the movement? #JuneLabel #EcoFriendly #WearTheChange
• •More Than Activewear. It’s a Commitment. To sustainability, to strength, to you. Explore our collection of high-impact styles designed for a low-impact life.
• •Ever wonder what makes your June Label gear so special? It’s not just the way it sculpts and supports. It’s our promise of TENCEL™ fabric, biodegradable packaging, and ethical production. We believe in transparency, because you deserve to know that what you wear aligns with your values. Read our full sustainability story. [Link]
• •The Moto Seamless Leggings: Your second skin, but better. Engineered with our signature recycled fabric for ultimate comfort and contouring. Whether you're conquering a new workout or the world, these high-waist leggings provide the support and style to do it boldly. Ethically made in Portugal. #SustainableStyle #JuneLabel