Brand Tone

Storytelling & Narrative, Appreciative & Reverent (towards nature), Personal & Approachable, Whimsical & Humorous, Artistic & Evocative, Knowledgeable & Observational

Brand Values

• •Celebrating the Ordinary: Finding and highlighting the "epic within the ordinary" and the beauty in everyday urban nature.
• •Connection with Nature: Fostering a deeper connection between people and the natural world, even in urban settings.
• •Individuality & Personality (of subjects): Focusing on capturing the unique character and "soul" of each bird.
• •Artistic Integrity & Quality: Producing high-quality fine art prints and products that are made to be cherished.
• •Storytelling: Believing in the power of stories to connect and convey meaning.
• •Curiosity & Lifelong Learning: Demonstrated through her continuous observation and sharing of knowledge about her subjects.

Best Practices

• •Embrace Storytelling: Infuse narratives into product descriptions, social media, and blog posts. Share the "why" behind an image or the observed behaviour of the subject.
• •Maintain a Personal Voice: Write as June Hunter, the artist and observer. Use "I" and share personal anecdotes or reflections related to the artwork or nature.
• •Highlight the "Personality" of Subjects: Use descriptive and evocative language that attributes character and intelligence to the birds, especially crows and ravens.
• •Balance Artistry with Accessibility: While the work is fine art, the tone should remain welcoming, avoiding overly academic or exclusive language. Inject humour and wonder where appropriate.
• •Stay True to Core Values: Consistently weave in themes of appreciating urban nature, finding beauty in the ordinary, and fostering a connection with the wild. Ensure all copy reflects a genuine passion for the subjects.

Social Perception

Highly Positive, Seen as an Authority on Crows/Urban Wildlife, Artistic & Talented, Authentic & Passionate, Engaging Storyteller

Copy Examples

• •Product Description (Crow Print): "Meet 'The Philosopher.' This isn't just a crow; it's a feathered thinker, a neighbourhood sage caught in a moment of quiet contemplation. Bring a touch of urban wild and witty charm to your walls and let his story unfold in your home. Each print shares a little piece of the secret lives of our city's most characterful residents."
• •Social Media Post (Instagram): "Spotted this mischievous fellow plotting his next adventure by the oak tree this morning. The glint in his eye tells me it's something delightfully cunning! It’s these everyday encounters, these fleeting glimpses into their world, that constantly remind me of the magic hidden right under our noses in the city. Who’s your favourite feathered character in your neighbourhood? #UrbanNature #CrowChronicles #JuneHunterImages #StoryInEveryFeather"
• •Email Newsletter Snippet: "A little whisper from the wild urban heart of Vancouver... This week on the blog, I'm sharing the tale of two fledgling crows learning the art of the 'casually-steal-a-fry' manoeuvre. It’s a daily drama filled with humour, intelligence, and a surprising amount of tenderness. Click here to read on and invite a little wild wonder into your day. Plus, a peek at new prints inspired by these feathered city dwellers!"
• •'About Us' Snippet: "June Hunter Images isn't just about photography; it's about finding the extraordinary in the everyday. It's about listening to the stories the wind whispers through city trees and translating the intricate lives of our urban wildlife – especially the clever, comical crows – into art that sparks joy and a deeper connection to the world around us. I believe there's an epic tale in every rustle of leaves, every knowing glance from a raven."
• •Promotional Ad Copy: "More than just art, it's a conversation starter. June Hunter’s captivating bird photography, especially her beloved crows, brings personality, wit, and a touch of wild beauty into your space. Discover unique, high-quality prints and gifts that tell a story and celebrate the often-unseen magic of urban nature. Find your 'soul bird' today."