Brand Tone

Accessible, Friendly, and Sales-Oriented

Brand Values

• •Personalized Service
• •Curated Selection
• •Value and Affordability
• •Local Proximity

Best Practices

• •Maintain a Friendly, Boutique Tone: Always write as if you're speaking to a friend. Use conversational language, ask questions, and keep it light and positive. Avoid overly formal or corporate jargon.
• •Lead with Value, but Highlight Style: While sales are a key driver, always connect the price to the product's style and benefit. Instead of just 'Pants for 30,' try 'The perfect pants for your weekend adventures, now just 30.'
• •Embrace the 'Local Shop Online' Feel: Regularly mention the personalized service available. Encourage customers to reach out with questions about fit or styling to replicate the in-store experience online.
• •Use Playful Slogans Consistently: Weave the 'Happiness is in the shopping' motto (or variations) into promotional materials to reinforce the brand's fun-loving and accessible personality.
• •Create a Sense of Urgency for Sales: For end-of-series and sale items, always emphasize their limited availability. Phrases like 'Last chance,' 'Once it's gone, it's gone,' or 'Limited quantities' will drive quicker purchase decisions.

Social Perception

charming local retailer with a trendy and affordable product selection.

Copy Examples

• •Hello, sunshine! Your wardrobe called, and it's asking for a splash of color. Discover our new collection, handpicked to make you smile. From brunch-ready dresses to sneakers that will carry you everywhere. Find your new favorite outfit at JUNE.
• •Warning: Our end-of-series sale is here, and it’s too good to miss! We're making room for new treasures, which means you get the best deals. Remember, happiness might not be in money, but it's definitely in finding the perfect jacket at 50% off!
• •The perfect Cabaia pouches at a price that will make your day. Brighten up any outfit with these must-have accessories. Limited stock available—once they're gone, they're gone for good!
• •Founded in the heart of Saverne, JUNE is more than just a store—it's your fashion confidante. We believe in the power of a perfect outfit and offer personalized advice to help you find yours. Not sure about a size? Give us a call! We're here to help.
• •Be the first to know. Sign up for the JUNE newsletter and get exclusive access to new arrivals, private sales, and a little dose of happiness delivered straight to your inbox. The best-dressed secrets are just a click away.