Brand Tone

Friendly, youthful, and aspirational; approachable, personal, using casual language, emojis, and a conversational style to create an authentic, relatable 'girl-next-door' vibe.

Brand Values

• •Inclusivity
• •Accessibility & Affordability
• •Community
• •Entrepreneurial Spirit
• •One-Stop Destination

Best Practices

• •Continue to share the "why" behind the brand, letting the owner's personality shine through in posts and stories, as the brand's origin story is a strong asset.
• •Write captions and copy as if talking to a friend, using "you" and "we" to create a sense of community, keeping the language upbeat, positive, and inclusive.
• •Continue to use video, especially on platforms like TikTok and Instagram Reels, for visual storytelling, including behind-the-scenes content, try-on hauls, and styling tips.
• •Actively respond to comments and messages, featuring user-generated content to make customers feel seen and appreciated, reinforcing the community-centric value.
• •Maintain a consistent core tone—friendly, youthful, and aspirational—across all platforms, even if the format changes, to build brand recognition and trust.

Social Perception

Perceived as a charming and trendy local gem, with the owner's personal involvement fostering a positive, engaged community. Seen as a go-to for unique finds and a personalized shopping experience, combining fashion with convenient beauty services.

Copy Examples

• •Sunshine in a dress! ☀️ Our new floral maxi is giving us all the summer feels. Perfect for brunch with the girls or that upcoming vacation you've been dreaming of. Available in sizes S-3X because every body deserves to feel beautiful. Tap to shop or visit us at the boutique! #junebugs #newarrivals #summerfashion #sizeinclusive
• •A day at Junebugs is always an adventure! ✨ From unboxing the cutest new arrivals to helping you find the perfect outfit, we love what we do. Thanks for being part of our journey! #smallbusiness #boutiquelife #dayinthelife #delaware
• •Glow up! ✨ Did you know Junebugs is more than just a boutique? We offer full hair services, spray tans, and makeup applications to get you ready for any occasion. Book your appointment today and let us pamper you! #milfordde #beautyservices #glam
• •More Than a Boutique. It's a Vibe. Trendy, affordable fashion for everyone. Shop our new collection now!
• •Hey Babe, Your Weekend Outfit is Here! Don't just chase trends, wear them. Find your new favorite look at Junebugs and own your style. P.S. We love seeing you in our clothes! Tag us @junebugsbeautyboutique for a chance to be featured.