Brand Tone

Approachable, Friendly, Helpful, Educational, Empowering, Aspirational, Authentic, Trustworthy, Passionate, and Enthusiastic

Brand Values

• •Genuineness & Purity
• •Quality
• •Affordability
• •Customer Empowerment
• •Exceptional Service
• •Accessibility

Best Practices

• •Embrace "Genuineness (純度)": Always communicate with honesty and transparency. Let the "purity" of your mission shine through in product descriptions, advice, and customer interactions. Avoid overly complex jargon; keep it clear and sincere.
• •Stay Helpful & Educational: Continue to provide value beyond just selling products. Share skincare tips, ingredient spotlights, and cultural insights related to K-Beauty and J-Beauty. Position Jundo as a knowledgeable friend.
• •Empower and Inspire: Frame your messaging around the customer's journey to becoming their "best version." Focus on the positive impact of self-care and how your products can support that.
• •Maintain an Approachable, Passionate Voice: Write as if you're talking to a friend who shares your passion for skincare. Use enthusiastic language, emojis where appropriate (especially on social media), and maintain a warm, welcoming tone.
• •Ensure Visual Consistency Aligns with Tone: Your visual content (photography, videography, graphics) should reflect the same approachable, clean, and authentic feel as your written copy. This synergy reinforces the overall brand perception.

Social Perception

Positive, Trusted, Reliable, Resourceful, Engaging Community

Copy Examples

• •Instagram Post (New Product Launch): "Hello, Glow-Getters! ✨ Say annyeong to your new skin obsession! Our latest curated gem from Seoul has just landed, and it’s packed with [Key Ingredient] to help you achieve that dreamy, dewy look. Swipe to see why we’re so excited & tap to make it yours! #JundoLoves #KBeautyMagic #YourBestSkinYet"
• •TikTok Video Caption (Skincare Routine): "Unlock your inner glow! ✨ Our simple 3-step Jundo routine to help you on your journey to becoming the best version of yourself. Step 1: [Product A]. Step 2: [Product B]. Step 3: [Product C]. Pure, simple, effective. What are your fave J-Beauty steps? 👇 #JundoStudios #PureBeauty #SelfCareJourney #AsianSkincareSecrets"
• •Website Homepage Banner: "Jundo Studios: Your European gateway to authentic Asian beauty. Discover curated, quality skincare and makeup that empowers you to shine. Pure ingredients, pure intentions, purely you. ✨"
• •Email Newsletter Subject Line: "💌 A Little Box of Joy from Jundo + Tips for Your Radiant Self! Body Snippet: Hey [Customer Name], at Jundo Studios, we believe in the power of genuine care – for your skin and for yourself. This week, we're sharing how [Product/Ingredient] can help you on your journey to becoming the best version of you, plus an exclusive peek at new arrivals we know you'll adore! ..."
• •Facebook Ad: "Tired of searching for authentic K-Beauty in Europe? 🇳🇱 Jundo Studios (純度) brings the best of Asian skincare right to your doorstep! We value genuineness, quality, and helping you feel amazing in your own skin. Shop our curated collection now and discover affordable luxury. #JundoStudiosEU #RealBeauty #AffordableLuxuryAsia"