Brand Tone

Friendly, Approachable, Helpful, Knowledgeable, Trustworthy, Reliable, Community-Oriented

Brand Values

• •Quality and Durability
• •Customer Satisfaction
• •Proper Fit
• •Personal Service
• •Style
• •Supporting Independent Business

Best Practices

• •Emphasize a Personal, Friendly Approach: Always use warm, approachable language. When interacting online, respond with the same care and personal attention praised in reviews. Continue the practice of handwritten notes or small personal touches for online orders if feasible.
• •Highlight Expertise and Helpfulness: Share knowledge about children's foot health, shoe fitting (like the existing blog post on measuring feet), and the benefits of the brands you stock. Position copy as helpful advice rather than just a sales pitch.
• •Showcase Quality and Durability: Consistently mention the quality of materials, the durability of the shoes, and the reputable brands offered, reinforcing the value for money.
• •Reflect Customer-Centric Values: Frame marketing messages around customer satisfaction and the positive shopping experience. Use customer testimonials (with permission) to build trust and showcase the brand's commitment.
• •Maintain a Consistent Visual Identity: Ensure that the imagery used on social media and the website aligns with the brand's values of style, quality, and a focus on children. Photos should be clear, appealing, and reflect the joy and activity of childhood.

Social Perception

Highly Positive, Trusted for Children's Footwear, Valued for Personal Touch, Reliable Online Retailer

Copy Examples

• •Headline: Happy Feet, Happy Adventures! Body: At Jump shoes, we know that the right fit makes all the difference. Explore our new collection of durable and stylish shoes, perfect for every leap, skip, and jump your little one takes. Because every adventure starts with comfortable feet! Visit us in Gosforth or shop online. #JumpShoesKids #ChildrensFootwear #PerfectFit
• •Headline: Quality Shoes You Can Trust, Service You'll Love. Body: Finding the perfect pair of shoes for your child shouldn't be a hassle. Our experienced team at Jump shoes is here to help, offering expert fitting advice and a curated selection of top-quality brands. We're a small business with a big heart for happy customers! #SupportSmallUK #GosforthGems #KidsShoes
• •Headline: That New Shoe Feeling, Delivered with Care. Body: Shopping for kids' shoes online? We make it personal. Expect quality footwear, beautifully packaged, and maybe even a little note just for you! Because at Jump shoes, we believe every customer deserves a special touch. 15% off your first online order when you subscribe! #OnlineShoppingUK #PersonalTouch #KidsFashion
• •Headline: Style Meets Durability: Shoes Built for Childhood. Body: Let them play, explore, and grow in shoes that can keep up! Jump shoes offers a fantastic range of stylish and durable footwear designed for active kids. From school days to weekend fun, we’ve got their feet covered. Check out our latest arrivals! #DurableKidsShoes #StylishKids #JumpIntoFun
• •Headline: Your Local Children's Shoe Experts. Body: For 18 years, Jump shoes has been helping little feet in Newcastle find their perfect match. As parents ourselves, we understand the importance of comfort, quality, and a great fit. Come visit our Gosforth store or explore our collection online. We're passionate about happy feet! #ShopLocalNewcastle #ExpertFitting #ChildrensShoes