Brand Tone

enthusiastic, supportive, and expert

Brand Values

• •Quality & Durability
• •Innovation & Design
• •Safety
• •Customer Success & Partnership
• •Fun & Joy
• •Community

Best Practices

• •Tailor the emphasis for B2B (durability, ROI, business support) versus B2C (fun, family memories, safety), but maintain the core enthusiastic and expert voice.
• •Consistently weave in mentions of material quality, unique designs, and safety features. This reinforces core values and justifies the premium nature of the products.
• •Especially for rental businesses, offer tips, insights, and showcase how JumpOrange products contribute to their success. Use language that builds confidence and trust.
• •Reflect the "fun" aspect of the products with energetic verbs and descriptive adjectives that evoke excitement and joy (e.g., "dazzle," "splash," "soar," "unforgettable").
• •Whether it's explaining product features, offering setup guides, or sharing business advice, position the brand as a knowledgeable resource in the industry.

Social Perception

high-quality, durable, and visually appealing inflatables, positioning themselves as a knowledgeable and supportive brand, especially within the party rental industry.

Copy Examples

• •Elevate Your Events: Commercial-Grade Inflatables That Dazzle & Last! Body: Stop settling for ordinary. JumpOrange delivers eye-catching, ultra-durable bounce houses and water slides engineered for serious fun and even more serious ROI. Built tough for your rental business, loved by every guest!
• •🎉 NEW ARRIVAL ALERT! 🎉 Get ready to make a splash with the [New Product Name]! Designed in California with vibrant colors and unmatched JumpOrange quality, it's the ultimate memory-maker. Perfect for your rental fleet or the ultimate backyard upgrade! #JumpOrange #InflatableFun #NewProduct #PartyRentalSuccess
• •Boost Your Bookings: The JumpOrange Difference Your Clients Will Notice. Body: Hey [Business Owner Name], ready to see your rental calendar fill up? At JumpOrange, we don't just sell inflatables; we partner in your success. Discover our latest innovations in safety, durability, and design that keep customers coming back for more. Plus, JEM members get exclusive perks!
• •Engineered for Endless Joy (and Easy Handling!): Our [Product Name] isn't just another bounce house. It’s crafted from premium 15 oz lead-free, fire-retardant vinyl with reinforced stitching on all stress points. Bright, engaging, and built for years of reliable fun. Plus, our quick deflation system means faster pack-up for you!
• •Visual: Quick cuts of setting up a colorful JumpOrange inflatable, kids laughing, easy cleaning. Voiceover (upbeat & friendly): "Starting your party rental biz? Tip #1: Invest in quality that wows! JumpOrange inflatables = happy clients, easy setup, and designs that pop! We're here to help you jumpstart your success. Learn more at JumpOrange.com!"