Brand Tone

Youthful & Energetic, Friendly & Approachable, Celebratory & Enthusiastic, Trendy & Fashion-Conscious, Supportive & Community-Oriented

Brand Values

• •Personalization & Customization
• •Celebration of Greek Life
• •Quality & Affordability
• •Customer Service
• •Community & Connection
• •Passion & Creativity

Best Practices

• •Embrace Enthusiasm & Positivity: Use upbeat language, positive framing, and celebratory words. Emojis can be effective (especially on social media) in conveying energy and friendliness when used appropriately for the platform.
• •Speak the Language of Your Audience: Incorporate terminology and references familiar to the Greek life community (e.g., "Bid Day," "Big/Little," "letters," "chapter"). This shows understanding and relatability.
• •Highlight Customization & Personal Connection: Emphasize the ability to create unique, personalized items. Use words like "your," "custom," "personalized," "design your own" to make the customer feel involved.
• •Focus on Community & Shared Experiences: Frame products around the events, traditions, and bonds of sisterhood/brotherhood. Use inclusive language ("we," "us," "together").
• •Maintain Visual & Verbal Consistency: Ensure that the visual elements (photos, graphics) on social media and the website align with the youthful, trendy, and celebratory tone of the copy. The overall aesthetic should reinforce the brand's personality.

Social Perception

Go-To Resource for Greek Gear, Creative & Unique, Reliable & Service-Oriented, Deeply Connected to the Greek Community, Supportive of Student Life

Copy Examples

• •✨ BID DAY BEST DAY! ✨ Still buzzing from all the amazing new member celebrations! 🤩 Welcome to the sisterhood/brotherhood! Ready to rock your letters? Design your dream Bid Day merch with us – from comfy tees to the cutest accessories! #AllThatJAS #BidDay #GreekLife #CustomGreek #Sorority #Fraternity #NewMembers
• •The perfect Big/Little reveal starts with the perfect gift! 🎁 Show your new Little (or thank your amazing Big!) with custom paddles, matching shirts, and adorable keepsakes they'll cherish forever. Let's create something special together! Shop now at allthatjas.com. #BigLittle #SororityGifts #FraternityGifts #GreekTradition #CustomMade #AllThatJAS
• •Your Letters, Your Style, Your Story! ✨ At All That JAS, we bring your dream Greek gear to life. Fully custom, totally you. Start designing today and wear your pride! #CustomGreekApparel #SororityStyle #FraternityGear #AllThatJAS
• •Hey Greek Lifers! 👋 Get ready to OBSESS over our newest arrivals! 😍 We've just dropped the trendiest [Product Type, e.g., oversized corded crews] perfect for chapter meetings or just repping your letters in style. Check them out before they're gone! 😉 Shop New: [Link] #ShopAllThatJAS #GreekFashion #TrendyGreek #SororityLife #FraternityLife
• •Looking for the ultimate grad gift for your sorority sister or fraternity brother? 🎓 Our custom alumni gear is the perfect way to celebrate their journey! Personalized with their letters and grad year. Meaningful, memorable, and made with love by All That JAS. #GreekAlumni #GraduationGift #SororityAlumna #FraternityAlumnus #CustomGifts #AllThatJAS