Brand Tone

Artisanal, Personal, and Elegant

Brand Values

• •Craftsmanship & Quality
• •Individuality & Personalization
• •Patience & Delicacy
• •Storytelling

Best Practices

• •Prioritize "Atelier" Language: Consistently use words like "atelier," "handmade," "crafted," "artisan," and "one by one" to reinforce the brand's core value of craftsmanship.
• •Embrace the Language of Personalization: Frame products not as mere items, but as collaborations with the customer. Use phrases like "your story," "created for you," and "design your own."
• •Turn Process into Poetry: Describe the creation process in a way that highlights care and artistry. Instead of "production time," use "creation time" or "the time needed to perfect your piece."
• •Maintain Visual Elegance: Ensure all visuals (photos, videos) match the elegant and clean tone of the copy. The aesthetic should be cohesive, reflecting the quality of the product.
• •Communicate with Grace: In all customer interactions, from answering questions to handling shipping updates, maintain a polite, personal, and appreciative tone that reflects the brand's sophisticated and customer-centric values.

Social Perception

Niche and artisanal; trustworthy but requiring patience; aspirational.

Copy Examples

• •Elegance is in the details you choose. Our new Azzura bag, ready to be personalized by you. From the strap to the stitching, your story is waiting to be written. #JumeyraAtelier #HandmadeLuxury #PersonalizedStyle
• •More Than a Bag. It's Your Story. Each Jumeyra piece is crafted by hand in our atelier, exclusively for you. Begin your creation.
• •Some things can't be rushed. This is how your story begins. #Jumeyra #Artisan #HandmadeBag #SlowFashion
• •Hello [Customer Name], at Jumeyra, we believe in the magic of small details. That's why we're introducing our new, hand-braided straps. A simple touch to make your next personalized bag even more unique. Discover the collection.
• •Jumeyra was born from a simple belief: that true luxury is personal. In our atelier, we don't just make bags; we bring your stories to life, one stitch at a time. Every piece is a conversation between our hands and your vision, created with patience, care, and a passion for timeless elegance.