Brand Tone

Nurturing, trustworthy, and wholesome, characterized by gentle, reassuring, and familial language. It is educational yet accessible, with an underlying current of sophisticated wellness.

Brand Values

• •Integrity and Transparency
• •Safety and Certification
• •Family-Centric
• •Connection and Wellness
• •Accessibility

Best Practices

• •Always lead with the founder's story, framing product benefits within the narrative of a mother's care and a family's needs, as this authentic origin is the strongest asset.
• •Consistently use nurturing language that evokes feelings of safety, comfort, and care, incorporating words like "gentle," "soothe," "nourish," "embrace," and "peaceful."
• •Emphasize and celebrate product certifications, positioning them as proof of commitment to integrity and safety to build immediate trust.
• •Utilize descriptive language that appeals to the senses, especially scent and touch, to create a more immersive and desirable brand experience.
• •Maintain a clean, bright, and positive voice that mirrors the visual branding, avoiding complex jargon and ensuring the tone feels as transparent as the ingredient lists.

Social Perception

Overwhelmingly positive, viewed as effective and trustworthy. Perceived as a go-to brand for families with sensitive skin and parents seeking natural, chemical-free alternatives. Association with Poosh provides credibility and a 'cool mom' approval, reinforcing its image as an authentic, heartfelt business born from genuine need.

Copy Examples

• •The purest calm for your littlest loves. Our Tuck Me In Bedtime Balm is more than just a routine; it's a ritual of connection. Formulated with gentle, Certified USDA Organic botanicals like soothing Ylang Ylang and calming Cedarwood, it’s our family’s promise of a peaceful night, delivered to yours. #JumbyBeauty #TuckMeIn #OrganicSkincare #FamilyWellness
• •Pure, Potent, & Proven. Certified Organic balms crafted with integrity for your family's skin. We never compromise, so you never have to.
• •One Brand for the Whole Family. From chapped knees to tired muscles, Jumby has a gentle, certified-organic solution. Created by a mom of four, our balms are dermatologist-tested and made with ingredients you can trust. Tap to discover your family’s new favorite remedy. Shop Now
• •Consider it your family's all-in-one magic wand. From taming flyaway hairs to soothing dry knuckles and healing chapped skin, our Blue-tiful Balm does it all. This multi-purpose, waterless salve features the calming power of Organic Melissa Balm and Blue Tansy to hydrate and repair the driest of spots, leaving skin happy and nourished. A true hero for any household.
• •A Great Big Hug in a Jar 🤗