Tono de Marca

Excited & Urgent, Informal & Direct, Value-Oriented & Savvy, Community-Focused (Local), Energetic & Fast-Paced

Valores de Marca

• •Value for Money
• •Variety & Discovery
• •Accessibility
• •Thrift & Resourcefulness
• •Transparency (in pricing model)

Mejores Prácticas

• •Embrace Urgency & Scarcity: Use words and phrases that encourage immediate action (e.g., "Going fast!", "Today only!", "Don't miss out!", "Limited stock"). This aligns with the daily deals and "treasure hunt" feel.
• •Keep it Casual & Conversational: Use contractions, accessible language, and a friendly, direct tone. Address the audience like you're sharing an exciting secret. Emojis can be effective on platforms like TikTok and Instagram.
• •Highlight Value Constantly: Every message should reinforce the benefit of saving money and getting great deals. Use numbers, percentages (like "up to 95% off!"), and comparisons to retail prices where possible.
• •Show, Don't Just Tell (Especially on Visual Platforms): Use vibrant visuals (videos of the packed store, happy shoppers, amazing finds) to accompany copy. Let the products and the bustling atmosphere speak to the excitement.
• •Stay Hyper-Local (When Appropriate): For content targeting the Brooklyn community, use local references, address them directly, and foster a sense of a neighborhood gem. For broader online sales, adapt to a slightly more general "smart shopper" appeal but maintain the core value proposition.

Percepción Social

Bargain Hunter's Paradise, Exciting Shopping Experience, Local Gem (for Brooklynites), Good Source for Resellers/Bulk Buyers, Generally Positive (Online)

Ejemplos de Copy

• •NYC, what's up?! 🗽🤯 Your FRIDAY just got EPIC! EVERYTHING in the bins is just $9 at JumbleUS in Brooklyn! 🔥 Seriously, RUN, don't walk! 🏃‍♀️💨 Toys, tech, fashion, home - it's all here & disappearing FAST! Tag a bargain buddy! #JumbleUS #BrooklynDeals #BinStoreFinds #NYCThrift #Sale #NeverPayRetail
• •STOP Overpaying! 💸 JumbleUS Online brings the warehouse deals TO YOU. Get up to 95% OFF on electronics, home goods & more. New arrivals daily. Why pay retail when you can Jumble? Shop Now & Save BIG! #JumbleDeals #OnlineBargains #DiscountShopping
• •🤯 Bag Day is BACK at JumbleUS (Brooklyn)! 🤯 This Weds & Thurs ONLY - fill a bag with clothes for just $20! 👚👖👗 That’s like 50 cents a piece! 😱 Tables are RESTOCKED but it won't last. Don't miss these insane liquidation prices! 📍 2569 Shell Rd, Brooklyn, NY. #JumbleUS #BagDay #BrooklynSale #Liquidation #FashionDeals #WarehouseSavings
• •Hey Brooklyn! 👋 Tired of crazy NYC prices? Your neighbor JumbleUS at 2569 Shell Rd is packed with new treasures from Amazon, Target, Walmart - all up to 95% OFF! From furniture to gadgets, it’s a new adventure every day. Prices drop daily! Come find your steal! #JumbleBrooklyn #SupportLocalBrooklyn #DiscountWarehouse #Gravesend #ConeyIsland
• •🤫 Psst... Prices Just DROPPED Again at JumbleUS! (Don't Tell Retail Stores 😉) (Body Preview: New markdowns hit the floor AND our online store! Score insane deals before they're gone...)