Brand Tone

Empowering, Creative, and Community-Oriented

Brand Values

• •Quality
• •Creativity and Self-Expression
• •Inclusivity
• •Community
• •Joy and Confidence

Best Practices

• •Lead with "You": Center the customer in the narrative. Instead of "Our hair is high-quality," write "You deserve high-quality hair for your styles." This makes the message more personal and empowering.
• •Use Evocative and Sensory Language: Describe the colors and textures vividly. Use words like "vibrant," "silky," "lightweight," "radiant," and "bold" to paint a picture and connect with the user's desire for creativity and quality.
• •Incorporate Community and User-Generated Content (UGC): Always ask for, feature, and tag your community. Use phrases like "Join the #JumbileenFamily," "Show us your style," and "Created by you," to reinforce the brand’s community-oriented value.
• •Balance Aspiration with Practicality: While inspiring creativity is key, also highlight the practical benefits. Mention "tangle-free," "pre-stretched," "lightweight for less tension," and "professional quality" to appeal to both DIY users and professional stylists who value efficiency and results.
• •Maintain a Consistent, Upbeat Voice: Whether writing an ad, a caption, or an email, the tone should always feel confident, joyful, and encouraging. Use emojis strategically (✨, 🔥, 💖, 👑) to add personality but keep the core message clear and empowering.

Social Perception

positive, with a focus on product quality and color variety.

Copy Examples

• •Headline: Did someone say NEON? 💚 Meet ‘Electric Lime’ – our boldest shade yet. Body: Ready to stop the show and start the conversation? Our premium braiding hair is now available in a color that’s as vibrant as you are. Tangle-free, soft to the touch, and ready for your masterpiece. Tag a friend who would rock this look! #Jumbileen #ElectricLime #NeonBraids #ProtectiveStyles
• •Headline: Your Next Look is Calling. Body: Don't just change your hair, transform your style. Get 20% off all our vibrant braiding hair collections this week only. High quality, endless creativity. Shop now.
• •Subject: How Uche Used ‘Ocean Kiss’ to Create Magic ✨ Body: We live for your creativity! This month, we’re spotlighting @/stylebyuche and her breathtaking knotless braids using our 'Ocean Kiss' blend. It’s more than just hair, it’s a statement. See how she did it and get inspired for your next protective style. #JumbileenCommunity
• •Headline: Stop Fighting Your Braiding Hair. Body: Tangles? Finger burn? Not here. Jumbileen is designed for braiders, by braiders. Our pre-stretched, ultra-soft fibers make creating flawless styles easier than ever. Feel the difference quality makes. Discover our collections today.
• •Product Name: Braiding Hair - Sunset Ombré Description: Capture the magic of dusk with our ‘Sunset Ombré’ blend. Fading from a fiery orange to a deep violet, this premium fiber is crafted for artists. It’s lightweight for comfortable, long-lasting wear and pre-stretched to save you precious time. Create looks that are as bold and beautiful as a perfect sunset.