Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Playful & Whimsical, Nostalgic, Bold & Confident, Approachable & Friendly, Aspirational (Cool-Girl Vibe)
Brand Values
- •Individuality & Self-Expression
- •Joy & Fun
- •Nostalgia
- •Quality & Craftsmanship (with a caveat)
- •Sustainability
- •Authenticity & Originality
- •Community
Best Practices
- •Create a Brand Voice Guide: Develop a document that explicitly defines the brand's tone (playful, nostalgic, bold, friendly), key vocabulary (e.g., "quirky," "psychedelic," "dopamine"), common phrases, emoji usage, and things to avoid. Share this with anyone creating content.
- •Embrace Nostalgia Authentically: Weave in specific references, slang (used sparingly and appropriately), and imagery from the '90s/Y2K era that resonate with the target audience, but ensure it feels genuine to the brand and not forced.
- •Use Playful Language and Emojis: Incorporate fun, lighthearted language, puns (if appropriate), and relevant emojis to keep the tone engaging and approachable across all platforms, especially social media.
- •Highlight Individuality and Joy: Craft copy that encourages self-expression and emphasizes the happiness and confidence that wearing July Child Jewellery can bring. Focus on how the pieces make the wearer *feel*.
- •Be Consistent Across All Channels: Ensure the tone of voice is consistent whether it's on the website, Instagram, TikTok, email newsletters, or even customer service interactions. Regular audits of content can help maintain this consistency.
Social Perception
Fun & Quirky, Nostalgic & Trendy, Unique & Recognizable, Youthful & Playful, Good for Gifting & Personal Expression, Emerging Concerns about Quality vs. Price for some items, Celebrity Approved
Copy Examples
- •💥 Blast from the past, bling for your future! 💖 Our new [Ring Name] is serving major '90s cartoon vibes with a grown-up glow-up. Ready to make your fingers famous? 😉 #JulyChildJewellery #NostalgicJewellery #QuirkyRings #90sKidForever #StatementJewellery
- •Warning: May cause extreme happiness & a sudden urge to rewatch your fave childhood movies. ✨ Dive into the Y2K Dream Daze Collection – your adulting-is-hard antidote! Shop now for pieces that pop! 🌈 #JulyChild #Y2KDreams #PlayfulJewellery #ColourPop
- •🍬 Your inner child called, they want ALL the sparkles! (And maybe a discount? 😉) Email Body Snippet: Hey Sunshine! Ready to treat your awesome self? Our psychedelic pieces are here to make your day (and outfits!) 1000% more fun. For a limited time, snag your faves with a sweet little discount. Because life’s too short for boring bling! ✨
- •(Upbeat, nostalgic music) ✨ Remember begging for 20p for those gumball machine rings? 🤩 Well, July Child just gave 'em a MAJOR glow-up! Unbox our latest [Product Name] with me – it’s pure, unadulterated joy for your digits! #JulyChild #JewelleryUnboxing #DopamineDressing #ThrowbackVibes
- •Load up on happy! 💖 Our 'Memory Lane' Charm Bracelet is like a party on your wrist that you get to curate. Each quirky charm is a little piece of sunshine, designed to make you smile and tell *your* story. Mix, match, and let your true colours shine bright! Crafted for fun, designed to last (just like your fave '90s mixtape!). ✨ #JulyChildJewellery #CharmBracelet #PersonalStyle #NostalgiaTrip #FunJewellery
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