Brand Tone

Elegant & Sophisticated, Comfort-Oriented, Quality-Driven, Traditional & Heritage-Rich, Modern & Innovative, Aspirational

Brand Values

• •Quality
• •Comfort
• •Style & Elegance
• •Italian Heritage & Craftsmanship
• •Innovation within Tradition
• •Well-being

Best Practices

• •Emphasize Core Values: Consistently weave in keywords and concepts related to quality, comfort, Italian heritage, craftsmanship, and sophisticated style in all communications. For example, regularly mention "Made in Italy," "fine fabrics," or "timeless elegance."
• •Use Refined Language: Employ a vocabulary that is elegant, polished, and slightly aspirational. Avoid overly casual slang or colloquialisms. Focus on descriptive words that evoke luxury and comfort.
• •Maintain Visual-Verbal Cohesion: Ensure the copy complements the sophisticated and high-quality imagery used on the website and social media. The tone of the words should match the tone of the visuals.
• •Storytelling with Heritage: Leverage the brand's rich history (since 1954) in storytelling. Share anecdotes or highlight the evolution of the brand to build a deeper connection with the audience, while also showcasing innovation.
• •Target Audience Awareness: Understand the target audience that appreciates quality, heritage, and understated luxury. The copy should speak directly to their desire for comfort, style, and well-being, making them feel they are investing in a premium, lasting product.

Social Perception

Premium Quality, Traditional Italian Brand, Comfortable and Stylish, Potentially Higher Price Point, Respected in the Industry, Historically Strong, Rebuilding Digital Presence

Copy Examples

• •Julipet: Italian Craftsmanship, Uncompromising Comfort. Since 1954. Experience the Julipet difference. For seventy years, we've woven Italian tradition and the finest materials into sleepwear and loungewear that feels as exquisite as it looks. Indulge in everyday luxury. Discover Your Comfort.
• •Beyond the Bedroom: The Art of Elevated Lounging. Julipet redefines homewear. Our 'In & Out' collections seamlessly blend sophisticated style with unparalleled comfort, designed for every moment of your day. Embrace refined relaxation. Explore Loungewear.
• •The Touch of Quality, The Soul of Italy. Each Julipet garment is a testament to Italian excellence. From precious Filo di Scozia cotton to innovative fabric blends, feel the dedication to detail and timeless design in every stitch. Shop New Arrivals.
• •Julipet Artist Edition: Where Heritage Meets Modern Artistry. Discover unique capsule collections born from collaboration. Traditional Julipet quality, reimagined with a fresh, contemporary, and sometimes unexpected, creative vision. View Artist Editions.
• •Invest in Your Well-being. Choose Julipet. True style begins with comfort. Our meticulously crafted pyjamas and underwear are designed to make you feel at ease, prioritizing your well-being without ever compromising on elegance. Experience Julipet.