Brand Tone

Friendly and Approachable, Playful and Joyful, Nostalgic and Traditional, Family-Oriented, Enthusiastic and Celebratory

Brand Values

• •Joy and Happiness
• •Family
• •Child Development
• •Quality and Variety
• •Tradition and Heritage
• •Customer Service
• •Perseverance and Dedication

Best Practices

• •Always Prioritize Joy and Playfulness: Infuse copy with words that evoke happiness, fun, excitement, and imagination. Use exclamation points appropriately to convey enthusiasm.
• •Speak to Both Children and Parents: While the end-users are children, parents are often the purchasers. Craft messages that appeal to a child's desire for fun and a parent's desire for quality, development, and creating memories.
• •Embrace Nostalgia Authentically: When appropriate (e.g., anniversaries, throwbacks), tap into the brand's rich history and the nostalgic connection many adults have with Julio Cepeda, reminding them of their own childhood joy.
• •Maintain a Family-Centric Narrative: Frame products and promotions around family activities, shared experiences, and the role toys play in bringing families closer.
• •Keep it Positive and Uplifting: Ensure all communications, even when addressing issues, maintain a generally positive, helpful, and solution-oriented tone, reinforcing the brand's mission to spread happiness.

Social Perception

Trusted and Established, "The Toy Paradise", Nostalgic Icon, Family Favorite, Community Presence, Generally Positive

Copy Examples

• •Headline (Facebook Ad - Christmas): "Unlock a Universe of Smiles! 🎁 This Christmas, find the magic at Julio Cepeda Jugueterías, your family's Toy Paradise for over 70 years. #NavidadConJulioCepeda" Body: From classic board games that bring everyone together to the latest action figures sparking new adventures, we have the perfect gift to make their eyes sparkle. Create unforgettable memories with us! Visit your nearest store or shop online."
• •Instagram Caption (New Arrival): "Zoom into fun! 🚀 Check out the brand new [Toy Name] that just landed at Julio Cepeda! Perfect for little explorers and big imaginations. Who’s ready for an adventure? ✨ #JuguetesNuevos #DiversionSinFin #JulioCepeda"
• •TikTok Video Concept Text Overlay: (Scene 1: Kid looking a bit bored) "School's out, now what?" (Scene 2: Kid's eyes widen, transition to colorful store interior) "Adventure Time at Julio Cepeda!" (Scene 3: Quick cuts of various toys, kids playing) "Discover toys that spark creativity and endless laughter! 🤩 #ElParaisoDelJuguete #JulioCepedaJugueterias"
• •Website Banner (Día del Niño - Children's Day): "Happy Children's Day! 🎉 Celebrate their joy, their laughter, their dreams. Find the perfect surprise at Julio Cepeda Jugueterías – where happiness is always in play! Shop special deals now!"
• •Email Subject Line (Loyalty Members): "A Special Treat for Our Favorite Play Experts (That's You!) 🧸" Body Snippet: "Hi [Customer Name], because you’re part of the Julio Cepeda family, we wanted to share some exciting new arrivals and a little something extra to help create more joyful moments. Explore what’s new and let the fun begin!"