Brand Tone

personal, artisanal, celebratory, and heartfelt

Brand Values

• •Handmade Quality & Craftsmanship
• •Personal Touch & Passion
• •Celebration & Gifting
• •Customer Satisfaction & Joy
• •Family Business
• •Growth and Aspiration

Best Practices

• •Emphasize the "Handmade" and "Artisanal" Aspects: Consistently use words like "handcrafted," "handmade," "artisan," "bespoke," and "made with love" to reinforce the quality and personal touch.
• •Focus on Emotion and Celebration: Frame product descriptions around the joy of gifting and celebrating moments. Use evocative language that connects with feelings of happiness, appreciation, and thoughtfulness.
• •Maintain a Warm and Personal Voice: Write as if you're speaking to a friend. Use welcoming and friendly language. Incorporate Juliet's story and the family nature of the business where appropriate to build connection.
• •Highlight Uniqueness and Design: Emphasize the "exquisite" and "intricate" designs, linking back to Juliet's graphic design background. Use phrases like "a little different" or "unique touch" to showcase what makes the brand special.
• •Showcase Customer Delight: Use testimonials and customer experiences (with permission) in marketing materials to reflect the positive social perception and reinforce the joy the products bring. Let the customers' words echo the brand's values.

Social Perception

high-quality, beautifully designed, and delicious handmade biscuits

Copy Examples

• •From our Dorset bakery to your doorstep, Juliet Stallwood brings you more than just biscuits – we deliver moments of joy, handcrafted with passion. Each biscuit is a tiny work of art, made to make your celebrations a little sweeter. Discover the perfect gift, made by our family, for yours.
• •Make their birthday unforgettable with a sprinkle of handmade charm! Our beautifully iced birthday biscuits are designed to delight, crafted with love and the finest ingredients. Because every year deserves a special treat. Send a box of happiness today!
• •Looking for a gift that truly speaks from the heart? Our hand-iced biscuits are a 'little different and delicious' way to show you care. Perfect for saying thank you, congratulations, or simply 'I'm thinking of you.'
• •It's an art, baked with love. At Juliet Stallwood, every biscuit is a testament to traditional baking and intricate hand-icing, a skill honed from Juliet’s passion for design. Taste the dedication in every bite.
• •Welcome Spring with a box of sunshine! Our new collection of hand-iced biscuits is bursting with colour and flavour, perfect for sharing or indulging. Order your little box of happiness and taste the season!