Brand Tone

Personal, Passionate, Knowledgeable, Friendly, Enthusiastic, Whimsical, and Magical. It feels like a trusted friend sharing London's secrets.

Brand Values

• •Storytelling
• •Authenticity
• •Passion
• •Memorable Experiences
• •Personal Connection

Best Practices

• •Lead with Passion: Always let Sandra's genuine enthusiasm for the subject matter shine through. Use exclamation points and enthusiastic, positive language. The copy should feel like she is speaking directly to the reader.
• •Use "You" and "Us": Frame the tours as a shared experience. Use language like "Join us," "We'll discover," and "I'll show you" to create a personal and inclusive feel.
• •Tell a Micro-Story: In every piece of copy, from a tweet to a tour description, include a fascinating fact, a hint of a secret, or a compelling anecdote. This reinforces the brand's value of storytelling.
• •Emphasize the "Why": Don't just list what the tour includes; explain why it's special. Instead of "See St. Paul's Cathedral," try "Discover the hidden symbol on St. Paul's that few ever notice."
• •Maintain a Consistent Persona: Whether writing a formal tour update or a fun social media post, the voice of the knowledgeable, friendly London expert must be consistent. This builds trust and makes the brand recognizable and relatable.

Social Perception

Julietsbridge is perceived as a high-quality, trustworthy tour provider offering exceptional, unique, and deeply personal experiences. Sandra's expertise and engaging personality are central to this positive perception, leading to high recommendations from past customers who often highlight the tours as a favorite part of their London trip.

Copy Examples

• •Beyond the Big Ben: Uncover London's Hidden Gardens. Step into a secret world of tranquility and forgotten stories, guided by a true Londoner.
• •Every cobblestone in London has a story to tell. 🤫 This little alleyway witnessed a secret royal romance! ✨ Want to hear the full story? Join our 'London Through the Centuries' tour and walk through history with us. Link in bio to book your adventure! #Julietsbridge #SecretLondon #LondonHistory #LondonTours
• •*(Video shows quick, engaging shots of Diagon Alley locations from the Harry Potter tour)* Text on screen: 'They say it's just a movie set...' *(Guide pops into frame with a smile)* Text on screen: 'I'll show you where the magic is REAL. ✨' Voiceover/Caption: 'Think you know Harry Potter's London? Think again! 😉 #HarryPotterTour #London #WizardsWelcome #Julietsbridge'
• •🎄 Unlock a Magical London Christmas with Julietsbridge!
• •Muggles and wizards welcome! Have you ever wanted to step through the Leaky Cauldron or find the real Diagon Alley? Our Magical Immersion Tour is more than a walk; it's a journey into the heart of Harry Potter's London. Guided by a passionate Potterhead, you'll discover the film locations and the real-life inspirations that brought the wizarding world to life. Get your wands ready!